Swot Analysis Of Espresso Coffee

• Highlight values and objectives of the company in accordance with company’s strategic plan:

-Securing three-year objective of being the number one volume importer in the market for imported espresso coffee machines.

-Profit margin growth of 5% in the next three years and increasing profit

-Reduce in Zietel carbon footprint by 10% within the next three years.

-To provide coffee machines, which are within expectation of cafes and restaurants’ efficiency, reliability and sustainability

-To maintain a constant growth in profits and market share. The management is also committed in increasing long-term shareholder value

-To maintain the ethical standards and promote high standards of code of conduct, honesty, integrity, fairness, and respect

-Provide customers with high quality products, extraordinary service and a competitive price

• Link organizational objectives, values and standards:

-Move majority of Zietel import or export base to Sydney

-Opening up new office in Sydney as Sydney market is the largest market for coffee machines in Australia

-Savings on transport costs, bulk purchasing and the efficiencies in client machine maintenance after moving office

-Through voluntary exchange with customers and recognizes that profits are essential to create capital growth, prosperity, opportunity and job satisfaction and security

-Innovative efficiencies in the imported machines and less interstate transport costs for staff and machines

-Creating a team of encouraged, motivated