Swot Analysis Of Euphoria
EXECUTIVE SUMMARY
Euphoria an innovative product, that is launched into the market for mainly promoting healthy life style at a lower cost. It is a Vegan, organic & gluten-free Chocolate bars which are the best imitation of dairy-chocolates available in the market. It provides vegan customers a variety of chocolates flavours to choose from. Our company’s main motto is customer satisfaction through quality, taste and affordability. These three qualities are what makes Euphoria chocolates special and appealing to customers.
This business plan is made to understand the prospective of the business and to how feasible it is. It gives a detailed study of how the capital can be used to the maximum and earn profits through maximum customer satisfaction.
…show more content…
Euphoria is the ultimate to-go destination for the best vegan chocolates. The factory of Euphoria will be located in United Arab Emirates; the raw materials are exported from India, Africa, America and Côte d’Ivoire. Euphoria boasts about using only the best and organic products. The products will be introduced in all leading hypermarkets and supermarkets across the seven emirates. The exotic range of Euphoria will be later on launched and available only in Euphoria outlets, which will be locates in Mall of the Emirates, Dubai Mall and Dubai Festival City. Euphoria hopes to reach greater heights within the coming years and expand it varieties. Euphoria has a clearly defined vision and mission statement.
VISION STATEMENT MISSION STATEMENT
The mission of Euphoria is to provide a different variety of vegan chocolates at an affordable price and at a hands reach. Euphoria expects to deliver and introduce a new concept of vegan, gluten free and organic chocolates into the market. Euphoria is also an economically responsible company which delivers utmost customer satisfaction through adopting eco-friendly methods. Euphoria will be launched in express supermarkets and grocery stores as well in the coming years.
OBJECTIVES
The main objective of Euphoria is to provide vegan, diary-free chocolates at an affordable price and easy accessibility in a market that is widely dominated
…show more content…
With more than 45 nationalities and 9.3 million people in proximately 83,000 kilometres, United Arab Emirates is the best place to start a trend. With the country promoting healthy living and lifestyle. Also with no-taxation systems and easy availability, United Arab Emirates is become the beacon for shoppers. Also with United Arab Emirates emerging as the nearest shopping destination for the GCC nationals, it emerges as a hub for neighbouring countries. This is a great advantage for starting up a new business.
Target Market- Euphoria chocolates aims to target both males and females, with more emphasis on youth within the age group of 15-30 years. The target market mainly includes vegan-youth or others who are adapting a healthy lifestyle.
Industry Sector- Euphoria belongs to the secondary sector in Industry Sectors and it deals with sale of goods. It is often called the confectionery and sweets industry of the market.
Competitive Environment- the Chocolate Industry is a very competitive industry, and is dominated by huge multinational companies. The biggest disadvantage of Euphoria is that, as it is a new and emerging brand, consumers will generally tend to have a hesitation to buy the chocolates as it is an unknown brand. But with Euphoria launching as the only vegan chocolates available in the market. It is very likely to capture sales
Business Planning Activities Case Study
1112 Words | 5 PagesI hope to help both individuals and small businesses in my community grow and be financially successful. I plan to add Value to the clients and communities by tailoring each individual portfolio to match the industries of interest of the client, and try to support local businesses through development opportunities and using my network to give access to essential business connections and services. 2. Please detail the types of prospective clients you believe will allow you to build your business to fulfill your vision. I plan on reaching out to young working professionals who have recently entered the workforce, using my network connections within the hospitality industry to find those who need financial guidance. I also plan to reach out to the rural communities, such as farmers and small businesses, to give opportunities for investment and growth.
How Did Tootsie Roll Encounter Three Of The Five Forces That Drive Industry
229 Words | 1 PagesThe five forces that drive industry competition and profitability are: rivalry among existing competitors, bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitute products or services. Tootsie Roll encountered three of the five forces in the Tootsie Roll Case Study: rivalry among existing competitors, bargaining power of suppliers, and bargaining power of buyers. The first force that Tootsie Roll encountered was competition among other snack food manufacturers, which include Hershey, M & M Mars, Nestle, Brach, Huhtulmac, Storck, and RJR Nabisco. Yet, the trend of increasing health conscientiousness provided Tootsie Roll with a competitive advantage because their candy has zero cholesterol
What You Eat Is Your Business By Radley Balko Analysis
1610 Words | 7 PagesThe addictive food that is sold by supermarkets is made to appeal to the consumers’ taste and make them addicted to it. In Michael Moss’ “The Extraordinary Science of Addictive Junk Food,” he mentions that the potato chip is a snack that provides a feeling of pleasure as well as a rewarding sensation in the brain through its coating of salt and fat (490). Small details food companies put in the food make a difference in the taste, which tends to attract more consumers without them aware of how they are being addicted to the food. In food companies’ perspective, the engineering of food to add more flavor and attract more consumers has no issue since it is how companies make their profits. Stephen Sanger, head of General Mills and the Yoplait brand, was able to produce $500 million in revenue from a new dessert that originated from the yogurt since it maintains a nutritive image with consumers (Moss 475-476).
Health Belief Model Theory Paper
431 Words | 2 PagesWhen dealing with a specific method, there always has to be a clear theory that goes along with it. The Health Belief Model is the most used theory for health education and health promotion (Hayden, 2014). Hence is why we chose this theory to based off our program on. The concept focused mostly on the theory that health behavior is determined by personal beliefs or perceptions of a certain disease. Currently, there are seven constructs that are used in this model: Perceived Susceptibility, Perceived Severity, Perceived Benefits, Perceived Barriers, Cues to Action, Self Efficacy and Time Frame.
You Are Not You When You Re Hungry Snicker Analysis
763 Words | 4 PagesSnickers don’t just want there product to be a chocolate bar, but also a satisfying meal replacement when hungry. They want their audience to never have that feeling that " this chocolate bar is old", they want their product to always be satisfying and enjoyable to all. The basic message of Snickers is that if you’re not feeling like yourself , a Snickers bar will help you out and turn you back into your norma self. Coca
Porter's Five Forces Analysis Of Cadbury
2096 Words | 9 PagesThese potential competitors represents the barriers to entry for instance, the requirement of a high venture, the processes set by the management and also a brand which is well-known by the public to reduce the intimidation set by potential competitors which are due to enter the market sooner or later. Seeing that chocolate is famous world-wide, the possibility for new companies to penetrate the market with new chocolate recipes that are able to capture the consumers’ hearts regardless of
Argumentative Essay: Chocolate's Health Benefits
1297 Words | 6 PagesThis does give chocolate some properties that are bodily healthy for us. Chocolate eaters are encouraged to eat more given the information of flavonoids, a healthy natural chemical and antioxidant. “Flavonoids help protect plants from environmental toxins and help repair damage. They can be found in a variety of foods such as fruits and vegetables. When we eat food rich in flavonoids, it appears we also benefit from this antioxidant power.”
Martin Seligman's Positive Psychology Fun Vs. Philanthropy
1517 Words | 7 Pages(2013), states that eudaimonism “results from striving towards meaning and a noble purpose beyond simple gratification”. In other words, happiness in life comes from self-growth, surmounting
Personal Reflection: Work In A Team
990 Words | 4 PagesBeside, it is the target of our basic business and how you set a period of time to achieve your plan to make it successful in your business plan. Not because of this, it also helps you to understand how you plan to manage, make money and sustain our business. In business plan, we have to set a goals, marketing, strategies, sales plan, financial forecasts and so
Case Analysis: Case Study: Kraft Heinz Company
1823 Words | 8 PagesThe food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).
Factors Affecting Macro Environment
1022 Words | 5 PagesVadilal faces stiff competition from Amul and Mother Diary who are continuously introducing new products and offerings for their customers. Vadilal also faces one of the major threat from local players who sell the low priced products in market. Thus Vadilal faces great competition at national as well as regional level in the entire ice-cream
Advantages And Disadvantages Of Globalization In The UAE
1785 Words | 8 PagesChallenge of modernization and globalization in the UAE society Introduction The UAE is renowned for its rich cultural heritage heavily manipulated by Arab and Islamic traditions. UNESCO has particularly acknowledged the Emirate of Sharjah as a fascinating emirate that has single handedly taken measures in protecting the rich cultural heritage of the Arabs. A classic example is anchoring the Dubai Shopping Festival in cultural values that are local and traditional. It should be noted that the primary aim of the festival is to attract tourists from all over the world.
Essay On How To Make Chocolate
810 Words | 4 Pages“Anything is good if it’s made of chocolate “. People around the world adore eating chocolate and enjoy it, but most of the people are not aware of the process of making chocolate. Chocolate production started in Mesoamerica in 1900 BC. The uses of chocolate at that time was to made fermented beverages but, know days it is consider the main ingredient in making cookies, milk suck and candy bars. Also People use chocolate to express their feeling to each other.
Cacao Show Case Study
865 Words | 4 PagesThe primary target customers are people in the middle class. They used to buy cheap mass-market chocolates but desire to buy good quality chocolate. Thanks to the economic growth, there are 86 million are in the middle class in Brazil. • What “job” are the primary targets trying to accomplish Although Cacau Show has variety of products, their main product is truffle which is sold for US$0.57. Thus, it can be analyzed that customers buy Cacau Show’s products to enjoy by themselves at home.
Competitor Analysis Of Marigold
1362 Words | 6 PagesThere are few main competitors of Marigold in beverage and dairy product in the industry, which are Dutch Lady, F&N, Yeo’s and others competitors (Mira, 2013). According to UK Essays,
More about Swot Analysis Of Euphoria
Business Planning Activities Case Study
1112 Words | 5 PagesHow Did Tootsie Roll Encounter Three Of The Five Forces That Drive Industry
229 Words | 1 PagesWhat You Eat Is Your Business By Radley Balko Analysis
1610 Words | 7 PagesHealth Belief Model Theory Paper
431 Words | 2 PagesYou Are Not You When You Re Hungry Snicker Analysis
763 Words | 4 PagesPorter's Five Forces Analysis Of Cadbury
2096 Words | 9 PagesArgumentative Essay: Chocolate's Health Benefits
1297 Words | 6 PagesMartin Seligman's Positive Psychology Fun Vs. Philanthropy
1517 Words | 7 PagesPersonal Reflection: Work In A Team
990 Words | 4 PagesCase Analysis: Case Study: Kraft Heinz Company
1823 Words | 8 PagesFactors Affecting Macro Environment
1022 Words | 5 PagesAdvantages And Disadvantages Of Globalization In The UAE
1785 Words | 8 PagesEssay On How To Make Chocolate
810 Words | 4 PagesCacao Show Case Study
865 Words | 4 PagesCompetitor Analysis Of Marigold
1362 Words | 6 Pages