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How To Conduct A Swot Analysis For Express Sa Restaurant

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Content page

Title of the heading page number

Step: 1 defining the business mission 1

Step: 2 conducting the SWOT analysis 1-2

Step: 3 identify strategic opportunities 3-4
And evaluate strategic opportunities

Step: 4 establish specific objectives and allocate resources 4 Step: 5 develop a retail mix to implement the strategy 4-5

Step: 6 evaluate performance and make adjustments 5

Name of the business: Express SA restaurant
Strategic planning of the business:
The type of strategic planning process I will use for my business is according to the “strategic retailing planning process” found on the book, retailing management (Levy et al., 2014:144-151).
Step 1: Defining the Business Mission
Vision …show more content…

Internal environment: For Express SA restaurant the strength and weaknesses are, on strength my major competitive advantage is to have affordable prices, unique menus for meals while using same products as my competitors, quick restaurant personnel’s. On weaknesses the major challenge from my competitors is, if they sell at lower prices than me I will be forced to drop prices depending on how I lost customers. External environment: Opportunities: Express SA restaurant benevolent environmental trend is positive because in South Africa the rate of middle to high income and successful young couples and individuals is growing meaning there are more chances of the restaurant satisfying that growth rate. Threats: The unfortunate trends that can haunt the future of the restaurant are the real estate landlords that will demand high prices of rent for small spaces, and sales taxes that increase quicker than inflation. The deflation caused by consumers of delaying purchasing fast food and end up using credit purchase, and that`s one of South Africa`s economic problem. This is according to the way (Patrick et al., 2014:63) describes the strength, weaknesses, opportunities and …show more content…

My view about these trends I think of them as cultural and social trend because most people of the same place and beliefs conduct themselves similarly and that being driven by their social background. My business will operate benevolent to the choices based on the social basis of a particular region that it will be situated in, for example if my restaurant is in townships definitely their menu has to have ingredients that township people

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