SWOT Analysis: The Facebook, Inc.

Pick any corporation you are familiar with and identify one of the competitive tactics it uses from this week’s reading “Formulating Strategy.”

Strategic tactics are the bedrock of success and there are several Corporations that have used different competitive tactics to expand their business growth. However, One Corporation that has distinguished itself among others is the Facebook, Inc. The Facebook, Inc. is an online social media and network service based in Menlo Park, California, United States. Founded on February 4, 2004, by Mark Zuckerberg, the Facebook has become an envy of the internet industry with more than one billion active daily users and a robust 14, 495 employees (Facebook, 2016). The Facebook is a service company and the competitive

The first strength of the Facebook Company is its Integration with websites and applications; that is, to enrich the user experience and attract more users to Facebook. The social network giant has launched many features that would allow closer integration with other websites and producers of applications that run via Facebook. The second strength of Facebook is the easy integration and use of the application that results in a competitive advantage over other social networking websites that struggle to provide the same level of services. Additionally, the third strength of the Facebook Company is that it has more than a billion monthly users. This is apparently a major strength in its internal

has been engaged in a Second-Mover tactic; that is entering into a market after others have laid the groundwork by investing their skills, technology, and strategies, a competitive tactic I have synthesized for Facebook Company to attempt is a Raise Structural Barrier which is a defensive tactic. Raise Structural Barrier tactic means a company closes every possible loophole where competitors could gain access to competing and erode a competitive advantage (Mitchell, 2016). This idea has the propensity to enhance and sustain massive growth because while Facebook Company understands and has a sufficient knowledge and experience of its present business, it is essential to have intangible structures as patent, licensing, and established high-technology production processes. For instance, Facebook needs to have a high-quality video communication and group chat features, and other innovative features not yet seen in the social media industry. Obviously, combining the Second-Mover and the Raise Structural Barrier tactics simultaneously, the company would have succeeded in discouraging possible competitors from putting a spirited effort in the business (Thompson,