MKT 5000: Social Media Marketing

FACEBOOK MARKETING

MRKT 5000 – Marketing

Webster University, Irvine Krutika Save

Introduction The world has been changed since there is introduction of social media, the organizations has turned to a different, new, a lot more technological way of doing marketing. It has created its very own niche way of doing business marketing by social media marketing. In past few years Facebook marketing has gained a tremendous popularity, its implication to the business has grown the business relationship. Social media gives a platform of gaining humungous amount traffic through different sites, but only Facebook is the one completely developed marketing networking site with all the updates, creating pages, dates of joining events,

The effective marketing strategies on which any business can rely are most simple ones. Segmentation is very necessary for strategic marketing. To address the target audience through Facebook is become much more easier and the opportunity to target definitive groups with in their agreement grounds have made Facebook marketing with in the reach of even small businesses. The strategy to handle segmentation is by narrowing down the audiences. The more narrow and specific your target market is, the more definite and exact information you’ll receive. Now a day’s audience that use Facebook has changed from teenagers to the audiences of “Age 25 to 34, at 29.7% of users, is the most common age demographic.” (Dan, 2015). And so there has been a huge growth in the audiences that can actually buy the products. The more important is to send your message to the relevant people by testing it with other demographics like age, gender, interest, and geographic

Ads can do it the best way by creating brand awareness, having a story of your product can maximize the efficiency of the Ads. After tracing the right customer it is very difficult to convince the buyer to click on the like button or to convince them to buy the product, for that spend time on the Ads, to have effective Facebook marketing. Test different Ads that suit the products and by the same time check out what the competitors are doing, and try to do it differently and uniquely than the competitors. This Facebook marketing strategy can get you to convince the buyers to actually buy the product. The Ads that you post should raise post, likes; increase comments and shares by “Facebook Page Engagement.” (Roel, 2015). It should generate more audiences through “Facebook Page Likes.” (Roel, 2015). Ads that inspires people to come to your website “Clicks to Website.” (Roel, 2015). “Ads to promote specific actions for people to take on your website; you’ll need a conversion-tracking pixel to measure your results – Website Conversion.” (Roel, 2015). Create such Ads that can help us to make people install the companies Apps, which can provide the customers with the information about the schemes, promotions, offer. This can help the companies not only to get the buyers but also