Debonairs Social Responsibility
Executive Summary
This task entails me to do research on to competing fast food businesses and to assess and compare the two busninesses regarding any one of the following:
• Their marketing strategies
• Their business environment
• Their CSI or CSR contribution
• Their methods or manner of corperate governance
• Their management of human capital
I have chosen to look at their social responsibility because social responsibility in our world where people have forgotten about disadvantaged people,social responsibility has become more and more important and prevalent,especially in African countrie,in this case,South Africa.my intention in this task is to compare and contrast nandos and debonairs’ CSR contributions and see why and how one is better
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Debonairs has an initiative called the “Doughnation” which is a scheme,whereby Debonairs uses leftover dough from pizzzas being cu before they are baked to bake flat loaf breads.these loaves re ten given t local charities or organistions in disadvantaged communities.debonairs encourags each of its restaurants to identify a needy organisation in their community to provide loaves to on a weekly basis.more hthan 60% of their restaurants articipate in this initiative.instead of the dough being thrown away like what other fast food restaurants do,tey reuse it to benefit the children,this meas that they wont have to be at school with empty stomachs.Debonairs implemented their inititiatives in many communities,o name …show more content…
Debonairs,on the other hand,have an initiative which doesn’t really require much effort,all they are doing is reusing dough they normally wouldv thrown away.Debonairs is also not organised in the way they implement their CSR,they say only about 60% of their franchises particapte in this,and they only have one CSR initiative and have failed to implement many others in a country where it is much needed.
Recommendations
What Debonairs can improve on.
• Debonairs need to b more organised in how hey implement their CSR,becaue having only 60% of your franchises is simply not good enough
• They need to include themselves in more CSR initiatives,South Africa is a country where a lot of communities are in need of a lot more thatn just left-over dough being used to make flat-bread.Debonairs is a well-established business,and surely should be doing more work to help impoverished
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