In this globalization era, where foreign products dominate Indonesia, include foreign fast food brands. There are also some citizens do not like to consume foreign foods, but most of them love to consume it. About 66 percent of the respondents love to eat fast food and 34 percent state they do not like it.
Most the demographic factors show the quick service is the primary reason for choosing to eat fast food. The tasty food and the easy accessible location are the next primary reasons. Even the non-fast food consumers’ primary reasons are also the fast, easy and tasty food. As in this lifestyle where everything has to be fast and efficient, fast food truly suits citizens’ busy life.
The frequency of fast food consumption is the same for all
…show more content…
These days, fast food restaurants become trend of lifestyles in Indonesia. Indonesia citizen reveals the most favored way they enjoy fast food based on demographic analysis is dining in the restaurants with friends accompany. Housewives, post-graduates, mid-aged groups, the elders and the average income of more than 3000 RMB prefer having fast food with family. Only 27 respondents enjoy having fast food alone.
McDonald’s, KFC and Pizza hut are the top three chosen fast food restaurants in Indonesia. McDonald’s get the most favored among the young generation. Mid-aged and the elder’s respondents with more than six millions Indonesia Rupiah as their income rank KFC as their favorite restaurant. For the occupation groups also favor KFC the most, with student as exception. The tasty food and the easy accessible location are the primary considerations for selecting fast food restaurants, except for the mid-aged groups, housewives and teachers. They consider the cleanliness as their top priorities to choose the
…show more content…
Taste has the strong attraction to consumers. Almost all of the respondents choose fast food restaurants because of the tasty food. The taste of the food has to be stabilized due to keep consumers craving for the taste. Consumers also choose by the favorite menu. Maintaining and improving the favorite dish as the characteristic of the restaurants is a good concept. To prevent the regular customers to get bored, it is a good idea to introduce new menu by combining the favorite menu of the consumers and the new menu into a saving package. People will seek improvement and new items to keep customers interested to the
If you want your guests to walk into your listed property feeling as though they have stumbled upon a little slice of Heaven, you must ensure a comprehensive clean is carried out every day, be it by you or your chosen cleaning service. Remember, for every guest you keep satisfied, you will earn a five star rating and a lifelong
In Margaret Visser’s essay, “The Rituals of Fast Food”, she explains the reason why customers enjoy going to fast food restaurants and how it adapt to customer’s needs. Some examples of the most loyal fast-food customers are people seeking convenience, travelers, and people who are drug addicts. First, most loyal customers are people seeking convenience. The reason why fast food restaurants are convenient because longer hours of being open, the prices are good , etc. As Visser said in her essay, “Convenient, innocent simplicity is what the technology, the ruthless politics, and the elaborate organization serve to the customer” (131).
TRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.
1. Supporting point 1: Nowadays we can see these fast food restaurants in almost every shopping mall and there is at least one of these franchised restaurants in each area of the city and still increasing in number because of the high demand. a. Sub-supporting point 1: Although there are lots of choices of food inside a mall, but people often choose fast food as it is affordable and yet it is tasty and filling at the same time. b. Sub-supporting point 2: For example, in the Kuala Lumpur International Airport, there are a lot options of food to choose but the two franchised McDonalds are still always
The factors such as consuming healthy and obesity have also been a prospect for food chains like Arby’s, which is offering the fresh and customized flavours in sandwiches away from the classic junk foods like burgers/fries and others. Fast food trends change built on what customers want. As said above, through this analysis, healthiness is the emphasis in many countries. This is not only suggested by governmental authorities, but also consumers. Nowadays, there is a growth in in organic and foods as regimes and lifestyle variations come into play.
III.Conclusion A.Restatement of the thesis statement: Although fast food is convenient, affordable and have a good taste, we should avoid having fast food too often for our own health. B.Suggestion/recommendation: To totally avoid fast food is hard, but we should reduce our consumption of it, maybe twice a month. Other than fast food restaurant, maybe other restaurant should also start making delivery to cope with people’s lifestyle
o Cleanliness of rooms and walls: Keep the surroundings clean o Personal cleanliness: Keep patient clean and dry. o Variety: Have variety in the patient’s room to avoid depression.
Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.
Title: FAST FOOD POPULARITY A. Introduction: Nowadays, most people -especially kids and youngsters- prefer to eat fast food, such as McDonald, pizza, fried food, and etc. Why it has become so popular? It is tastes better than homemade food? B. General Statement: Fast food industry has grown dramatically and become so popular. According to the research, people spend more money on fast food than the education.
1. Just Eat Just Eat is an online platform dedicated to the intermediation between restaurants and consumers in the takeaway food service. Since the beginning of their activity in Denmark starting on the mid 2001, the company has managed to expand to other 12 countries (see Exhibit 1). This report is going to analyze their 2nd expansion, which took place in the United Kingdom during the year 2006. Before getting into this point, let us introduce how Just Eat works.
In the middle east and Malaysia, there are huge marketing promotions of food high in fat and many parents are having a tough responsibility in which they are confined between picking a good selection of food products to maintain their health and the health of their children or to succumb to their desires and their children’s requests to buy unhealthy advertised food products. Therefore, fast food advertising has a profound negative influence on children’s food choices and parents buying behavior in the middle east and Malaysia as it attracts them through several mediums and themes, resulting in unhealthy eating habits and an increase in the consumption of unhealthy food that causes negative health effects as obesity and weight gain, along with a tendency in the middle eastern society and the Malaysian to eat western style fast foods, which in return creates a growing demand for western fast food outlets that rises from the western culture influence on
Name: Malcolm Thomas Instructor’s Name: Mrs Carolyn Wiles Blair Date: November 10, 2014 Course: Freshman Composition II Section: D Name of Assignment: Argumentative Essay The number of fast foods restaurants is increasing worldwide and Mandeville is no exception with the recent opening of pizza hut. Unfortunately, many people opt to eat fast foods instead of a healthy balance meal. Discuss four effects of fast foods culture of eating habits and the health of human being.
The age factor used by the target market of McDonalds is a family with dual income that does not have the time to prepare their food for their children, the workers who are having lunch and teens. Besides that, according to Schroder and McEachern (2005), global target market fast-food industry account for 79 percent is at age 17-25. The income factor used by McDonald target customers are upper-middle and lower income consumers. The Mac value offered by McDonalds will attract lower class customers to upper-middle customers. McDonald 's lunch meal RM5.95 has improved the product as it is attractive to upper-middle and even lower customers.
ABOUT THE SOFT DRINK INDUSTRY: The term "soft drink" refers to all types of nonalcoholic, carbonated, sweetened, flavored beverages. Nonalcoholic soft drink beverage market can be divided into fruit drinks and soft drinks. Soft drinks are available in glass bottles, aluminum cans; PET bottles are disposal containers can be divided into carbonated and non-carbonated drinks. Soft drinks are being manufactured since so long. There are various flavors in soft drinks that are lemon, orange, mango and cola.
There are numerous reasons for the popularity of fast food restaurants. Amongst the all two are the most important factors. Firstly is its convenient, low pricing and value deals make it affordable and popular. Secondly it is easily available without ant wait time. Fast food branches are very widespread and is available almost everywhere.