Swot Analysis Of Ferrero

SWOT analysis

In order to analyze the company, its opportunities and room for improvement the authors examined internal and external factors using SWOT analysis. This analysis the mostly used for understanding different aspects of the company’s’ profile and detecting where company should apply innovations/improvements.
The main findings were following – the main strengths of the company are its product quality and excellent brand recognition and image. Company has huge market share and has very differentiated products that distinguish it from other competitors. On the other hand, the main weakness is that prices for the products are relatively high and in some countries products are not available.
Meanwhile, Ferrero has outstanding opportunities,

For employees, company provides different types of remuneration and bonuses, as well as company provides clear goals and vision that each employee should follow in order to keep great image of the company. On the other hand, company tracks customer satisfaction so they could adjust their production in order to keep level of satisfaction at the highest pace.
What is more, company develops specific advertisement messages for each particular target group so they could achieve the highest level of profitability and make sure that in each continent, country and market people would purchase exactly their products. Ferrero mostly uses traditional advertisement channels, as television and outdoor banners, as well as, for each seasonal holiday company creates discounts and special packaging in order to encourage customers to buy the products.
Finally, this analysis emphasized that the company developed its processes, including promotion, logistics and other important business activities in such way that customers are willing to purchase exactly their production, while they keep themselves environmentally friendly and sustainable.
More detailed information is provided in Appendix Section

Surprisingly, the authors fund out that the company has some legal issues that are influencing the customer preferences in some particular areas.
The most noticeable aspects of the analysis are that company follows all required political and environmental aspects that they could face in each particular country. In the European Union company established great connection after WW2 (when company were created) when the Union were developed so in present days there are no boundaries in Europe. On the other hand, company, as well, developed close relationship with distributors and suppliers all over the world and they follow all required norms and rules.
As for technical aspect, it was important to notice that company uses SAP system for tracking its production and profitability. This system allows to monitor transportation and warehouse management and lean processes within the factories. In addition, SAP helps company to develop very smooth expansion in new markets so company could invest and return the most efficient amount of money with minimum