Swot Analysis Of Figaro
Market Analysis
Philippines is one of the largest coffee consumers’, specifically 25th in the world per capita. Figaro Coffee Company has rapidly grown and known to be as one of the dynamic and progressive Filipino coffee shop that it is today. Figaro expanded their variety of coffee products to advocate and adopt the traditional Filipino barako coffee taste and they actively support the local farmers. Evidently this shows that the Philippines agriculture sector is currently strengthening and as well as the reinforcement of our national economy.
Who are the Customers?
Many Filipinos resort to coffee when it comes to beverage. It serves as an energy boost, an early morning wake, and it keeps the ideas working throughout the day. Even upon
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Studies also show that Filipinos’ love for coffee is increasing throughout the year because of their openness to embrace different formats of coffee styles and production.
With some that require more coffee to drink, Doctors warn coffee consumers that it is not advisable to drink too much coffee and if possible, keep at moderation.
Further Explanation for Figaro’s Customer Analysis Figaro, able to keep their loyal customers by having a strong foundation in their own origin like local coffee and personal service approach while most other coffee shops are the “grab and go” type of service method, where Figaro can definitely differ among them in terms of keeping the traditionally café vibes of having the store personnel to bring the order at the customer’s table. They also take the pride as being lower- priced and more affordable compared to other coffee chains. In order for them to reach the younger target market, Figaro continuously developing new drinks, food and confectionary
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Coffee shop consumers are searching for something special or unique therefore, they are some who’s willing to pay such a great amount of money for a serve cup of coffee disregarding the cost of it. As we all know Figaro is particularly a perfect example in providing not only a recognizable high quality of beverage but also ensuring to give great experience. And Even though, the coffee itself might be the reason why people come to a place However, the environment / ambiance will cause them to stay
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