Swot Analysis Of Filma

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I. Executive Summary Czech Republic is a nation state in Central Europe. The Czech Republic covers an area of 78,866 square kilometers. It is a unitary parliamentary republic with 10.5 million. The Czech Republic has a temperate continental climate, with warm summers and cold, cloudy and snowy winters. The Czech Republic ranks as 37th most environmentally conscious country in the world in Environmental Performance Index. The Czech Republic possesses a developed, high-income economy with a per capita GDP rate that is 87% of the European Union average. The product that is considered to be market in the Czech Republic is “Filma” cooking oil which is a well-known cooking oil brand in Indonesia. Filma is distributed, marketed and exported by PT. Smart Tbk who produces the finest cooking oil brands available in…show more content…
Marketing Mix Analysis and Strategies Filma is distributed, marketed and exported by PT. Smart Tbk who produces the finest cooking oil brands available in Indonesia. Not only that, Smart alo produces edible oils and fats, in between cooking oil, margarine, shortening and specialty fat. The Filma brand are also available for margarine consumer pack. Because of the excellence performance, Filma had been labeled the "Superbrand" status. Filma is basically a cooking oil product which is a natural ingredient to be used in cooking to maximize the taste of the food. It is made from oil obtained from fresh fruit bunches of selectively grown oil palm trees. It Contains beta-carotene, pro-vitamin A and tocopherol, a precursor of vitamin E, giving the oil a characteristic yellowish red hue similar to that of papayas and carrots. It is made from 100% palm oil. The storage is first in, first out. Filma comes out in packaging Type, bottle (500ml, 1lt, 2lt), pouch (250ml, 500ml, 1lt, 2lt), jerigen (5lt, 18lt), and Can (18lt). The price of the product in Indonesia are filma cooking oil Non Cholesterol (Refill) - Rp 13.000/ L; Filma cooking oil pouch 2L- Rp.

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