Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka. It was started in the year 2007. In its formative days Flipkart mainly dealt with books but now, it has expanded to electronic goods and a variety of other products. Primary categories of products sold at Flipkart are: • Books • Mobiles & Accessories • Computers • Home and Kitchen • Personal and Health Care • Gaming • Watches and Fragrances • Music and Movies • Stationery Some other facts about Flipkart are • It has 2,000,000 registered users • 8,000,000 customer visits every month. • It has team strength of 5,000 human resources • It has 27 cities covered with own delivery network and has 7 warehouses.
ABOUT THE COMPANY In 2007, two IIT Delhi alumni founded and is now Flipkart.com India's largest online shopping site. The company was founded with the primary goal back to make books easy for consumers to have access to the Internet has begun. Today it is in product categories such as movies, music, games, cell phones, cameras, computers, health and sanitary products, domestic appliances and electronic gadgets, stationery, perfume, toys, clothing, shoes and more available. A sphere in general they are not mentioned in order to succeed in India - It is a success story in the field of online retail has been given. Began with an investment of Rs.
Paid Membership Programme: Amazon Prime vs Flipkart First Amazon Prime, the paid membership of the company services is still not available in India. This is a field where Flipkart got a head start and launched its premium version of membership. Presently it is only offering benefits for products only from WS retail, it is primarily aimed to stand up against the “Fulfilled by Amazon” service providing free shipping for majority of the products. Flipkart First is presently limited to delivery benefits for a limited section of products along with early access to prime products. Flipkart need to understand that it need to provide more benefits to the users as compared to the Amazon premium service.
They offer a huge range of titles which really sets them apart from rest of the crowd. FLIPKART VS SNAPDEAL Flipkart Snapdeal • It is an Indian e-commerce Company It is one of the first and the largest online marketplaces in India. • It is one of the top 10 Indian websites It has recently launched its best mobile app for IOS Users FLIPKART
This paper aims to analyse and study how did Flipboard develop such a powerful application through product creativity and innovation, together with a few changes in strategies. In the first chapter, an introduction of Flipboard and innovation in an organisation will be discussed to explain what Flipboard is and to form an idea on the candidate’s definition of innovation. In the second chapter, different forms of innovation will be introduced in the paper to define the different types of probable innovation. Flipboard is identified to have adopted the product innovation and managerial innovation approach in the organisation. Moving onto the third chapter where the candidate shows Flipboard’s capability to beat its competitors and to sustain in this ever-changing society through the development of an idea and product.
The ecommerce industry is currently a regulatory quicksand and customer loyalty is a tough game. However, armed with bulging purse and tailored strategies the fight for the top slot has evolved into a three-way tussle: Global biggie Amazon Inc., with a $157 billion market cap, entered India last year and is the most deep-pocketed. Home bred Bangalore-based Flipkart, with its recent funding of $210 million from Russian firm DST Global Solutions, has now received nearly $780 million in funds since it started operations in 2007. It recently paid $300-330 million to acquire rival Myntra (India’s largest fashion etailer) to strengthen its position in the fashion segment. And the third, Snapdeal, which raised $100 million in May, mostly from investors such as Temasek Holdings, BlackRock Inc. and PremjiInvest.
A. Market Position The Indian smartphone market is dominated by Google’s Android OS, capturing 97% of the market. Apple faces stiff competition from Samsung, the market leader, and domestic companies like Micromax and Intex. This has made it difficult for Apple to attract customers compared to its rivals. B. STEEPLE By investing in India, there are potential legal and economic opportunities.
The U.S.-based car maker is bringing in major changes in its sales & marketing strategy for India as it looks to change itself into a big player in this market. Ford has identified certain key areas that need to be addressed in order to increase its sales and maintain customer loyalty. The first area is product-led innovation. As a part of this plan, Ford’s new models for the Indian market have been equipped with new features in order to make its vehicles more attractive to buyers. For instance, Ford has equipped the Figo Aspire with cruise control and also deployed semi-assisted self-parking in the Endeavour, which are segment-first features in India.
in India, the third largest e commerce market in the world. Amazon India was launched in June 2013. Since foreign e-commerce companies were not allowed to allowed to hold their own inventory and sell directly to consumers in India, Amazon launched its marketplace model which enabled third party sellers to trade their products. Since it was launched in India Amazon has built up one of the biggest online product ranges in the country. The case discusses the strategies Amazon India adopted to win over the Indian market.
All these elements must be designed in this phase as these elements speak about your brand. Determine what you do: This question answers about your interest and passion. It revolves around what you do in life. When you are successful in defining who you are, you are successful in knowing about your passion. You work always to satisfy your passion and self interest.