Swot Analysis Of Fmcg

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2.1 INDUSTRY PROFILE Fast moving consumer Goods (FMCG) are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large. FMCG products are generally replaced of fully used up over a short period of days weeks, or months, and within one year, this contrasts with durable goods or major appliance such as kitchen appliance, which are generally replaced over a period of several years. FMCG industry provides a wide range of consumables and accordingly the amount of money circulated against FMCG products is also very high. The competition among FMCG manufactures is also growing and as a result…show more content…
Household care comprises household cleaners, laundry care, toilet cleaners, air fresheners, insecticides, mosquito repellents, polishes and other products related to household…show more content…
It started by manufacturing and selling a single product, Ujala. As of now, they are into fabric care, household insecticide, surface cleaning, personal care and air care segments. key brands include Ujala, Maxo, Exo,, Jeeva and Maya. Jyothy Laboratories limited engaged across the complete FMCG product cycle management, research, manufacture, marketing and branding. it concentrated in marketing arrange of daily household and care products. it headquartered in Mumbai with a nationwide distribution network. The company incorporated as jyothy laboratories private limited on January 15, 1992. It becomes a public limited company further the name was changed as Jyothy Laboratories Limited on October 6, 1995. Further the name changed to Jyothy Limited on August 12, 1996. And the registered office was moved from Kerala to Mumbai on July 7, 2000 Jyothy laboratories established a distribution network across India with a sales staff of over 1500 people servicing approximately 2500 distributors, Ujala fabric whitener was available in approximately 2.80 million outlets in

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