Swot Analysis Of Focus Point Holding

CHAPTER 5.0 STRATEGIC ANALYSIS

5.1 SWOT MATRIX STRENGTHS (S) WEAKNESSES (W) S1) Leading in Optical industry in Malaysia

S2) Good financial position, increase revenue in optical

S3) Experience in expand optical business to Asian region

S4) Good experience in franchise business

S5) Most of optical outlet located at strategic location (Shopping Mall)

S6) Serve good quality of optical product and food product W1) Reduction of revenue in F& B

W2) Inability to attract new franchisee to invest in F & B product

W3) Week in management of food wastage & F&B operation

W4) Competitive price due to sell high end / premium product

W5) Credit Risk for outlet franchise.

W6) Inability to attract Muslim customer

OPPORTUNITIES (O) SO STRATEGIES WO STRATEGIES

As to the food and beverage business, recommended continuing the business due to many potential of the business in the future. In term of strategic management, to make the optical business sustain as the leader in optical industry they need:

1) To continue expand nationwide by looking at location who have higher potential to growth.

2) Continue to build cordial relationship with local and international principals as well as shopping malls to maintain focus points leading position in the market. The opening of new outlets at various locations to generate increase volume and higher level of brand awareness

3) Do marketing analysis, review relevant industry market studies and capitalised on market intelligence. Monitor market development, trend, and pricing of competitors. Review and evaluate current business model for local and regional competitors. Establish different brand name/concept to cater for different markets requirements. Do research on develop potential new product, trend and package. Do aggressive marketing, advertising, and promotional activities via offline and

The less performing outlet has to consolidate so that can achieve the competitive advantage.

2) Do marketing analysis, review relevant industry market studies and capitalised on market intelligence. Monitor market development, trend, and pricing of competitors. Review and evaluate current business model for local and regional competitors. Establish different brand name/concept to cater for different markets requirements. Research on develop potential new product, trend and package. Do aggressive marketing, advertising, and promotional activities such as website, facebook, instagram.

3) Open new outlet and expand the business globally to other Asia Region such as Singapore, Thailand, or Middle East. They need aggressively attract the investor to participate the franchise system.

5) To improve the operation and manage the wastage food, the need execute more effective production planning following the company’s