Tardi Follie Group Swot Analysis

Chapter 1

Introduction to the Report

Folli Follie Group and the British jeweler Links of London are famed for high quality and breakthrough design, jewellery, watches, accessories and giftware. Both have won a place in the hearts of millions of consumers globally. The strategic mission of FF Group is to establish and maintain a leading position in the international fashion world through the further development of all individual brands and the attraction of worldwide famous brands (The Folli Follie Group, 2009). The expansion of the constantly developing distribution network is among the Group’s corporate goals (The Folli Follie Group, 2009). It employs more than 5800 people in all over the world.

Taking a quick look at Folli Follie Group and its commitments, it is observed that the company proceeds to

(2010, p.6) points out that ‘‘India is a diverse country with deep- rooted traditions, a deep-rooted culture and religion. As Cohen, Stephen (2001:36) points out: “India is an ancient state but a modern civilization”. India’s culture has always been and still is influenced by a lot of different religions, languages and traditions. Additionally, the western values seem to have gained acceptance in India. Indian culture has been influenced by a large number of cultures through time, including the British during colonization in the 19th century’’.

If Indian culture is explored according to Hofstede’s 6-D Model (see in appendix 1 Hofstede’s dimensions applied in India), in the fields of masculinity, India is actually very masculine in terms of visual display of success and power. The designer brand label, the flash and ostentation that goes with advertising one’s success, is widely practiced. Regarding pragmatism, there is a preference for a more long-term, pragmatic culture. In India the concept of “karma” dominates religious and philosophical thought (The Hofstede Centre, [No date]).

2.1.4 Political and economic