Swot Analysis Of Food Industry

3.0 Industry Analysis

3.1 Industry Structure (Need citation)

Malaysia is an upper middle income group country. Sales between the Malaysian foods and beverages retail industry were predicted to reach the amount of US$15.69 billion in 2011 and is predicted to grow to US$21.17billion in 2015. According to the Euro monitor, the overall packaged food industry reached US$5.5 billion in 2011 and is predicted to reach US$5.9 billion by 2016. The highest value segments of packaged foods in 2011 were estimated to be ‘bakery’ at US$765.9 million. Products in the forecast for high growth included are most of the same as the historic rates and are complimented by including bakery products. Malaysia has a large and rapid growing food service market and is

Moreover, Malaysia is ranked as the 21th largest exporter among all trading nations worldwide. Besides, pro-business government policies and market-oriented economies have supported the Malaysia economy. By the year 2015, Malaysia has announced a new taxes system named GST which is a consumption tax based on the value-added concept. GST is imposed on goods and services at every production and distribution stage in the supply chain including importation of goods and

For gender, our company will be focusing more on females. This does not mean that we do not focus on males, they also have the privilege to buy our product but we will be focusing more on females as females are more likely to buy our products more than male does. According to a research from Onyango, women associate sweet foods with love and acceptance and in brain chemistry, food can directly affect how human beings reason and feel. “Women will crave for sweet and sugary foods compared to men because naturally women have low production of neurotransmitters in their bodies,” Onyango says. In order to attract female customers, we will be giving our cakes and desserts with several attractive and unique designs and flavours such as the mirror finish design, cartoon theme and etc. or customers are able to provide their own design and flavour. For occupation, we will be targeting customers with occupation such as office workers, student and etc. These are our target on the market because they can buy our product for breakfast or lunch while they are on their way to work. It provides them to have a choice to have a fast and delicious meal that is rather convenient than having a proper bowl of noodles that consumes time. Some office workers have policies that prevent them from leaving the office for lunch thus it makes our products convenient to have. Students are also our customers as well. As students