Swot Analysis Of Food Packaging

Food packaging:
Only a few products are being sold unpacked. Food packaging industry is growing rapidly with many food products like farm products, fruit juices, hot and cold beverages, sugar, ediable oils, concentrates, grains, atta, confectionery, and biscuits etc need to be packed before consumption. Package is acting as the first salesmen. Some times the cost of packaging is more than the product itself. The atmosphere inside of the package is modified to increase the shelf life for certain food products like snacks. With out proper packaging the the safety and quality of the food product decreases. Packaging protects the food product from contamination and spoilage. Packaging makes the food products easier for transportation from one

In 2011-2012, the milk production of India is approximately 127 million tons, But the storage capacity is only 70000 to 80000 tons. Cold chain includes both the cold chain warehouses as well as the temperature controlled vehicles. Indian cold chain market is expected to register the compund annual groth rate (CAGR) of around 25.8% during the period 2009-2017. This growth will generate total revenue of the cold chain market in India to reach INR 640 billion by 2017.Currently, Container corporation of India (CONCOR) has monopoly in the rail reefers market and over 94% of the temperature sensitive products are transported through CONCOR containers only. CONCOR has recently lauched fully refrigerated container train along with the Indian railways, which is mainly meant for boosting the export of temperature sensitive pharmaceutical products. Apart from CONCOR, some of the other players like APL IndiaLinx, GatewayRail, etc are also existing in India. At present there are approximately 30,000 temperature controlled vehicles. In these more than 80% of temperture controlled vehicles in India are used for transportation of milk and milk products only. The major oganized players in cold chain are RK Foodland, Snowman Logistics,Gati kausar, MJ Logistics, ColdEx, ColdStar, Bulaki Deep Freeze etc. Governeent of India (GOI) has taken several initiatives to attract

Higher involvement in procurement will also help to improve price realisation for farmers by reducing intermediaries and thus lowering price build up through elimination of non value adding activities. Increasing, food companies are strengthening their backward integration through activities like agriculture extension services. This will drive higher productivity in the farming sector and improve quality and safety. With higher visibility of demand, food companies can also help in improving the crop mix in agriculture, leading to better availability and affordability of food