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Swot Analysis Of Food Truck

1000 Words4 Pages

It is evident that there is a new business trend in the Klang Valley of Malaysia, which is increasing its speed in terms of development and growth. The business operations related to food from the equipped trucks are found to be appearing in the Klang Valley. Since, the citizens of Malaysia are unaware of the food trucks getting their much-loved rojak, cendol, and char kway teow from the back of such vehicles. The modern food truck businesses in the Klang Valley are offering a wide range of French, Italian, and Mexican cuisine being served in recyclable boxes at affordable price ranges. It reflects the food scene growing with the increase in trucks attracted by inexpensive start-up costs along with the freedom to try new concepts, which are not easy for the …show more content…

To identify the success factors of a food truck business.
5. To identify opportunities for improvement and business expansion in this business.
• Research Framework
SWOT Analysis
 Strengths o The proposed business will have unlimited boundaries with the ability of moving to the locations with increased demand o This business will offer higher level of consumer service o Extensive range of events such as sporting events, weddings, concerts, and birthdays are expected to be catered o The proposed business offers a wide range of healthy Malaysian cuisines for increasing the options for the health conscious consumers
 Weaknesses o Insufficient reputation in the market being the new business and it can determine the success and failure of the business o The food truck can carry a limited stock and it is important to ensure the amount of stock for busy schedules o Insufficient experience of handling the food truck business
 Opportunities o Opportunity of targeting more areas and target market o Changes in technologies can enable the proposed business to enhance product quality and offers o Possibility of launching a franchise in near future providing consumers to experience the dine-in

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