Swot Analysis Of Ford Company

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Ford has manufacturing plants and operations all around the world which includes Canada, Mexico China, UK , Turkey, Germany, South Africa, Argentina and Brazil. Also, they have a cooperative agreement with the Russian automaker GAZ. Different Products and services: 1) Automobiles: Ford, Lincoln, Mercury, Edsel, Merkur, Jaguar, Aston Martin, Volvo, Landrover, Mazda, FPV and Troller. 2) Trucks: Ford F-650, L9000, LNT9000, FT900 3) Financial Services: Through Ford Motor Credit Company 4) Automotive Components: Fomoco parts sells under Microsoft aftermarket. Ford Credit does the task of offering vehicle financing to retail consumers and other dealers. Close to 40% of all vehicles that were sold by Ford, Lincoln dealerships were taken care by Ford…show more content…
CORE COMPETENCIES According to Alan Mulaly, Ford focused on the following 4 things. “Best-in-class quality, Fuel efficiency, Safety and Technology” The major core competency of Ford is their brand management. Their marketing has been such that their brands are known in parts of the world where cars are not even the medium of transportation. Another of the competencies is their supply chain management which follows them to maintain a steady stream of raw materials which comes in for production because of their good relations with steel and plastic suppliers. Their logistics system is very highly co-ordinated and is handled by outsourced firms. This leads to excellent inventory management system and the schedule is always on time. One more competency is their abilities at the moving assembly line as they were the pioneers at this. Ford focusing on product development technology under single product information management program by standardising them. CENTRALIZATION A centralized…show more content…
At a time when they were going through a crisis period and there was heavy debt mounting, the company decide to go for newer products rather than making limited products. Irrespective of which country the car was being sold, the customer bought the car because of its reliability, after sales service and safety. They mainly did this by investing in R&D and giving the customers the extra something. SYNC, MyFordTouch and cross traffic alert systems are some examples of Ford’s focus differentiated
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