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Swot Analysis Of Fresh Food

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Executive Summary
Fresh and Healthy (Pty) Ltd is a fast food outlet offering a variety of healthy smoothies, wraps, salads, sandwiches and raw juices made from healthy fresh ingredients containing no added sugars, preservatives, additives, artificial colourants and flavourants, to students and lecturers at the University of Johannesburg.
Fresh and Healthy (Pty) Ltd.’s main objective is to make healthy food quick, easy, accessible, enjoyable and available to university students while ensure that the food is of good quality and where possible the food contains no GMO’s, preservatives, additives, added sugars, colourants and flavourants.
With Fresh and Healthy (Pty) Ltd, there is a lot of place for growth to occur due to the fact that there isn’t …show more content…

Fresh and Healthy (Pty) Ltd.’s main competitors are the outlet fast food outlet such as Kota Joe which offer unhealthy, fried, cheaper fast food containing preservatives, additives, added sugars etc.
With the expansion of Fresh and Healthy (Pty) Ltd, most of its financing/funding will be done via Bank Loans either long term or short term loans depending on what Fresh and Healthy will be financing / …show more content…

Amori Retief is the Chief Executive Officer as she has many year of experience in the Culinary Industry as well as she has managed various international restaurants worldwide as well as a degree in Business Management and her master is Culinary.
Gabrielle Burger is the Financial Manager as she is a Chartered Accountant by qualification and has worked as the Financial Director at Tiger Brands Pty Ltd for 5 years.
Kimishka Nagiah is the Marketing manager for Fresh and Healthy Pty Ltd; she has her Honours in Marketing and has worked three and a half years in the Culinary Industry.
Thembelihle Ngwenya is the Human Resources/Information manager, who has a degree in Administration and one is Human Resources, she was part of the human resource department at Turn n Tender for four

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