Swot Analysis Of Fried Rice

CHAPTER 2
MARKET POTENTIAL
The revenue streams of mixed fried rice would be our target market and their demands. Our product solves the problem of students who want different varieties in their rice meals. Our rice meals have different taste than the regular fried rice. We mix variety of different recipes in our meals from different countries that can give exquisite taste to our customers. Our target market is students from University of Santo Tomas(UST), Far Eastern University (FEU) and some passersby. They are our target market because when we segmented the market we conclude that in age 16-24 are most likely to eat rice meals. The consumer behavior is that they eat rice meals at least three times a day. Also, as students they are likely

Considering that they’re eating mixed fried rice,In segmenting the target market, we used their age as an instrument to segment our market; the optimal age we target is Ages: 16-22 years old, and their identity of their Socio-Economic Classification is mostly Upper Class C, and gender Male and Female. Majority of our market Occupation are student; these student are either from University of Santo Tomas and Far Eastern University. The behavior is that they prefer dining in the said place they desire to eat in, like cheap product, and fast delivery of the product. Our Key Results Area are our gimmicks and relation with our customers, and plus having our quality product that is formulated to perfection that would be our biggest edge among

Consumption of rice meal should be specified as the fried rice; they must be knowledgeable about the concept of mixed fried rice that they’re eating. The target market is also connected to the people who appreciate food in general. In the data that we’ve gathered from the survey, we notice that the behavior of the chosen target market that they are always busy and working on their school stuff and some extracurricular activities. By the use of that information, it is considered that their lifestyle is actively progressing and their body metabolism is high, and that will lead them in quickly getting hungry and will always be looking for food to eat. The chosen group of age that shows upon the survey is always buying food or some beverages. In fact, eating rice meal is one Filipino tradition that is usually being enact by many Filipinos around the country. Another is the location that we’ve planned to build this concept could generate an increasing demand that we are able to catch the customers preferences, and the business may lead in providing the market properly