Swot Analysis Of Fruit Juice

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Internal situation:
• Mission:
To be leading producer of fruit juice based on dedication to nature and produce hygiene, dynamic leadership and commit customer to provide best.
• Resource offering:

External situation:
1) Demographic:
 Age: all age group-be specific
 Education: doesn’t matter
 Income: middle and hi-end consumer
 Occupation: students, working, and retired

2) Economic:
 Increasing GDP of county
 Everyone can afford
 Higher disposable income, Hence more customer buying
 Easy availability of loan from bank
 Economic Growth and Development

3) Political: “Businesses can be affected by so many aspects of government policy. In particular, all businesses must comply with the law. They must also consider the impact
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Marketing objectives:

When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess the suitability of objectives set to drive different strategies or the improvement of the full range of business processes.

Specific: Details exactly what customer need and wants.
Measurble: achivments and

Financial objective

• Revenue Growth
“Increasing revenue is the most basic and fundamental financial objective of any business. Revenue growth comes from an emphasis on sales and marketing activities, and is solely concerned with increasing top-line earnings — earnings before expenses.”
• Profit Margins
“Profit objectives are a bit more sophisticated than revenue growth goals. Profit goals are concerned first with revenue, then with costs.”

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