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Swot Analysis Of Fun Duh

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CHAPTER 6
INDUSTRY ANALYSIS
PESTEL Analysis Political: The political factor that might affect our business is the pattern of sourcing the raw materials where the government limiting the supply or when the raw materials are being complied to environmental and social norm that getting stricter. Like for example in our case we need to always have “all-purpose cream” and our other secret ingredients in order to produce a flavorful fondue that we would offer to the customers. If one of this ingredients experienced poor supply in our country this will surely be a big problem for us. If Fun Duh becomes successful after 5 years, the opportunities to expand our firms globally are based on the development of International trade in our country. …show more content…

Therefore, having a great strategy like knowing the background (language, religion, education level etc ) or lifestyle trends of the potential market / target market built a success strong relationship approach to the customer, and also with the chosen business environment can change or affect the preferences and buying decision of the people/ market. Doing Marketing segmentation by the used of Demographic can comprehend the potential target market easily with an accurate information on hand. The primary target market of Fun Duh is young professionals and university students aging from 16 – 24 years old. Aiming to target those people in Class B and C. The chosen target market shares a common inclination of trying something that is trendy and appealing to their eyes. Our PTM came from the population of selected barangays near Maginhawa Street. Krus na Ligas, Old Capitol Site, San Vicente, Sikatuna Village, Teacher’s Village East, Teacher’s Village West and UP …show more content…

Therefore, it’s a must to be updated with the changing trend. As you can see Fun Duh targeting the Millennial Generation and possibly the Generation Z we are taking any trends idea for our business because our specified market is fonder on new and unique concepts. They tend to explore more and discover new food or drinks that might be alternatives to match their taste preference or if they get tired of something they can easily went and try another product. In this case Fun Duh is preventing this situation to happen that’s why up to now we are not just satisfied to our current product line we have. Fun Duh keeps improving the quality product and researching about our targeted

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