Swot Analysis Of Gap Inc

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Gap Inc.
Gap Inc. is a global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies. The company has grown from a single store to a global fashion business with five brands — Gap, Banana Republic, Old Navy, Athleta and Intermix.

Gap was founded by Doris and Don Fisher in 1969. The Fisher family still owns about 40% of Gap Inc.. The reason to establish the company was that Don couldn’t find a pair of jeans that fit him. The company’s name “Gap” is coming from the idea of generation gap. The first store was opened in San Francisco in 1969. In 1976, the company went public. The Gap Inc. also established a non profit charitable arm, Gap Foundation in 1977. In 1983, the company acquired Banana Republic. In 1987, Gap opened its first store outside the US which was in London. This was the first step for the company to go global. Later in 1994, the company created a new brand with the name of Old Navy. In recent years, the company acquired two more companies of the same industry, Athleta in 2008, Intermix in 2013. Now the company has stores all over the world. Now, Gap operates company-owned stores in the United States, Canada, the United Kingdom, France, Italy, Japan, China, Hong Kong, Taiwan and Mexico. as of November 2015. It also has franchise agreements with unaffiliated franchisees to operate Gap, Banana Republic or Old Navy stores in Türkiye, Philippines, Singapore, Malaysia, United

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