Swot Analysis Of General Mills

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SDCS REPORT

SUSTAINABLE MEASURES TAKEN BY TWO COMPANIES WITH RESPECT TO THE PHYSICAL ENVIRONMENT

COMPANIES: GENERAL MILLS INC.
&
HINDALCO INDUSTRIES LTD

Submitted by:
Shiva Shankar Jena
UM14224
Section D

GENERAL MILLS

Company Overview
General Mills, Inc. is a branded consumer foods manufacturer and marketer located with its headquarters in Minneapolis, Minnesota, US. The company sells well-known North American brands like Pilsbury, Old El Paso, Yoplait, Totino’s etc having a brand portfolio of more than 89 leading products. Sustainability mission is to “Conserve and protect the natural resources and communities upon which our business depends.”

Analysis of the sustainability measures
General Mills Inc has a
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is the flagship company of the Aditya Birla Group in metals business and a major player in aluminum manufacturing industry headquartered at Mumbai, Maharashtra, India. Hindalco is one of the biggest producers of primary aluminium in Asia and one of the world 's largest aluminium rolling companies. The report has been prepared taking into consideration the latest available reports of Sustainability i.e. the fourth sustainability report, 2013-14.

Sustainability Policy of Hindalco: “We, at Hindalco industries Ltd, a leading non-ferrous metals business globally, will strive for excellence in sustainable processes, products and practices to create long term value for all our stakeholders, while conserving resources, protecting environment, nurturing our people and enhancing societal well being.”

Sustainability Performance and Measures (Physical Environment)
Hindalco has leveraged its virtue of being the only integrated aluminium producer in India and their sustainable growth is founded on robust business growth of their partners

Resource Sustainability
In metal business, it calls for sustained availability of resources. To ensure this given the high demand, they have a good mix of captive sources as well as long- term sourcing arrangement based on sustainability and cost
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Non-hazardous wastes like tiers, conveyor belts etc are either buried or recycled on site with proper approval. The Hazardous wastes like acidic mine water are treated as per local court order.

Conclusion
As a metals and mining company, it is one of the earliest companies to have come up with such an elaborate plan apart from Vedanta. It serves as a benchmark.
REFERENCES:
1. General Mills Sustainability Report, 2015
2. General Mills Annual Report, 2015
3. "General Mills Announces New Cage-Free Egg Commitment" (Press release). Humane Society. 20 April 2011. Retrieved Sep 1, 2015.
4. General Mills Inc, MarketWatch: Food; Nov 2012, Vol. 11 Issue 11, p19. Weblink: http://connection.ebscohost.com/c/articles/84110493/general-mills-inc
5. Hindalco Sustainability Report, 2012-13 titled ‘Steering Sustainability’
6. “Scoping Paper: Mining and Metals in a Sustainable World”, World Economic Forum Mining & Metals Industry Partnership in collaboration with Accenture, Feb 2014. Weblink : http://www3.weforum.org/docs/WEF_MM_MiningMetalSustainableWorld_ScopingPaper_2014.pdf , retrieved 4 Sep, 2015
7. Hindalco Annual Report, 2012-13, 2013-14 and

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