1. Discuss how you would classify the information of a national grocery store chain. Give your store a creative name. The classification of a national grocery store chain would be considered commercial. The classification used is based on the overall sensitivity of the data.
In this era of globalization, the supermarket industry is one of the common investment sectors. It is also forming retail common categories of food products such as fresh and meats, poultry and seafood, fresh fruits and vegetables, canned and frozen foods as well as various dairy products. Investment in this industry can be profitable if succeed but bear in mind that risk still exists if monitoring process is not carried out. Therefore, Professor Michael E. Porter from Harvard Business School has introduced a tool for purposes of analysis potential industry which is the most profitable and potential. Porter stated that five forces are deciding an industry either beneficial at future or it will become a case study and commerce practice (Porter, M.E., 2008).
The two emerging trends in this area include environmentally friendly products and business sustainability. These trends present an opportunity to Trader Joe’s whereby the company should address the ecological factors by improving its operational efficiency using technological innovations. It can also adopt better policies and standards on the products sold in their stores (Yüksel, 2012). Legal Factors Legal factors are the various law requirements and regulations that need to be followed in the retail industry. There are the food safety regulations, employment regulation that provides an opportunity.
Businesses develop Unique Selling Point (USP) or/and conduct market research to make sure that they ‘beat’ the competition. According to ukessays (Strategic evaluation documentation of Boots, n.d ,para. 17) , Boots’ USP is the issuance of its advantage card which allows consumers to save money on their goods, successfully staying ahead of competition such as Tesco, which strategically opens new stores around the world. Publics – Armstrong and Kotler(2007,p.67) refers to public as any group that has an actual or potential interest in, or impact on, an organization’s ability to achieve its objectives. There are seven types of publics; financial, government, citizen-action, local, general and internal publics.
In this phase we analysed the perceptual maps and identified the gaps between nestle milo and its competitors. The overall purpose of this study is to understand the dynamics behind success or failure of the brand. REASONS FOR SELECTION OF NESTLE MILO Nestle a giant in consumer food business, Launched Milo to compete with
A survey states that pizza hut procures 95% of its raw material locally hence, enhancing its relationship with various local suppliers, reducing the prices significantly and managing the supply risks and challenges. 2.2 Use Information Technology to create strategies to develop your chosen organization’s relationship with its suppliers. (Criteria 2.2: Use information technology to create strategies to develop an organization’s relationship with its
We want to identify what their their mission is, the culture the company promotes, identify their competition, see where and how they are doing financially, etc. I also will be going through their SWOT analysis to give us an idea of how they?re strategic plan flows. We will give you an idea of how their management and leadership decision either cost them or is responsible for the success. At the end of the paper, I will give my conclusion on where I think the company can use improvements or if they need to work on a new plan all together. Overview The Pepsi Cola Company owns several brands.
The PESTLE analysis is used to analyse the external macro-economic environment of McDonald’s that presents its opportunities and threats in the short and long term. In the global fast food restaurants industry, McDonald’s focused particularly on the cultural factors that were pertinent to India, which influenced its standardisation and localisation practices to effectively deal with all the different factors and conditions in the Indian market. Political factors are external factors that affect the company and are beyond its control, such as the governmental policies in a foreign market. Several key political factors that affected McDonald’s include the India-U.S. free trade agreement and evolving public health policies. The improved trade agreement allowed increased imports from the US and was an opportunity for McDonald’s to tap on to better its global distribution and supply chains and make its food available to many parts of the country.
CASE STUDY HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide- Mr. Shashank Shekhar EXECUTIVE SUMMARY The main objective of this case is to find, what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market. To study various brands of HUL. To study the competitive brands in the market of, home care products, Food brands, and personal care products.
COMPANY: TESCO MALAYSIA SDN BHD Executive Summary Tesco Malaysia Sdn Bhd was founded in 2001 and is based in Kuala Lumpur, Malaysia. It owns and operates hypermarkets in Malaysia. Besides has its own food and non-food products, Tesco Malaysia also offers fresh produce, groceries, household items and apparel. The study investigated whether investing in Tesco Malaysia Sdn Bhd is a viable option for PERC. The study consisted of an analysis of Tesco Malaysia business overview and the industry itself, and based on information collected from variety of sources: Asian Grocery Sector Overview’s report, sources from internet and census data.