Zinox Swot Analysis

Executive summary

In this report, we will be talking about the consumer behaviour for GK and Zinox. By definition, Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. In order to get more details in consumer behaviour, two restaurant which is Grill’z Kitchen and Zinox are chosen. After we went to the two restaurants, we are able to talk about the feelings towards this two restaurant. It can be seen there is a differential threshold among the two restaurants, each with their own ambience. In this report,

Last but not least, what is the customers' reviews for both restaurant. Besides that, after the introduction, we will go into details about the marketing mix for both restaurant, marketing mix included price, product, place as well as promotion. Furthermore, after we understand the marketing for both restaurant, we are able to evaluate the SWOT analysis for both restaurants. SWOT analysis which included strengths, weaknesses, opportunity as well as threats. After the evaluation comments, we will go into the discussion about the perceptual process, motivation as well as attitudes. The perceptual process means that does both of the restaurants grab the attention from customers? Does both of the restaurant motivate the customers to make the second purchase on their product? What are the attitudes of the customers before, during and after the meal? Before we go into conclusion, we will go into the recommendation in order to improve both restaurants, maybe in their way to promote, or even on their staff training and so on and so forth. Last but not least, We will make a conclusion for this report. Who is the Winner among this two restaurant? Why will the winner win this

Grill’z Kitchen outlets are comfortable and the portion of the food is big. It is indeed a perfect place for parties and gatherings. Signature Food Fest closes with recognition awards, participating restaurants, cafes and bistros offered their signature dish to be savoured and voted the best in various categories. Grill’z Kitchen won The Signature Food Fest Awards Night for being the Best Signature Menu and the first runner-up in Facebook Most Popular. After this event, the sales had increased