Swot Analysis Of Glass

Macro environmental
Forces affecting our company and other companies as well so we should be aware of them and take it into consideration to remain in our position in the market share. There is a lot of company’s ignored it and other companies take their position and now we don’t know about them anymore, they disappeared among the conscious competitors.
1) Demographic environment:
Our glass to help the people who have total blindness as it shown that they are 300 million all over the world who have this disease and see everything black and white only. The majority of our customers aren’t required to be highly educated to be capable of using our product simply it is like any other glass you need to wear it only. We target both genders in spite

2) Economic environment:
Is concentrated on the factors of the economic like the salary, employment, productivity and inflation that affect the buying behaviors of consumers. Our product is not an expensive one but it’s the same price of the others with more benefits as we mentioned it is the only cure for this disease, you will choose your own design for your glass ,it’s not a boring medicine you will be angry while you are taking on the contrary it’s a glass like anyone can buy it and will not make you feel you have something different from others also it’s provided with technological items that is not available on any other glass and as it is known for apple company we are demand on a high quality and high features to make our customers happy and satisfy. People with average income and high income will be able to buy it as we cannot make it expensive to benefit more

- Marketing intermediares. –Competitors. –Consumers(Customers).
 First: Company:
-Apple company is an American International company that make mobile phones, computer software, computer as a whole, and other electronic products.
-Apple company was improved on 1st April, 1976 by Steve Jobs and Steve Wozniak in California.
-The 1st 30 years of the formation of the company, it was named Apple computer Inc. but then on January 9,2007 they deleted the word computer.
-They put in “Apple I computer” in 1976 but it failed, and then in 1980, they commenced “Apple II” which succeeded.
 Second: Suppliers: provide resources to produce services and goods to gain customer value.
-Apple obtains modules from a huge number of suppliers “ about 200 suppliers”.
-Apple’s best 6 suppliers are:
1) Analog devices Inc. (ADI): It offers capacitive touch screen regulators for apple watch and iphone mobile and our new product “Sensor Glass”.
2) Glu Mobile Inc. (GLUU): The main supplier of games of mobile and IOS applications.
3) Jabil Circuit Inc. (JBL): provides mobile packaging for apple, and services as creation of the product , design and development.
4)Micron technology Inc. (Mu): provide different memory examples for apple