Swot Analysis Of Go Pro

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GoPro Inc. is an American private company that is taking over the market share by shock. Go Pro makes waterproof durable camera that give the user and its audiences a very unique view of the environment that is being filmed. It has become the world-leading image capturing company. Like many American enterprise, Nick woodman, the founder of Go pro, started his company out of his garage with only S10, 000. As a teen, Woodman developed his passion for surfing and started sailing t-shirts to raise money to form a surfing club. That passion evolves into create a camera that can be used to film surfers. Go Pro was invented to resolve a problem of how surfers were being filmed which was from far away missing many important details. Woodman introduced…show more content…
Go Pro needs to take care and resolve all of its weaknesses while growing and expending its strength. There is no need to worry about the treats because many are those treats are faced by every newcomers of the industry. Go Pro need to continue on his road to success and keep its place was the world leader in the digital camera industry. However, go Pro does need to alter its price or products in order to attract the lower income consumers. Every successful company like Micheal Kors has expensive and luxurious products for the higher income and for the lower income, they offer affordable product that can still be consider as luxury. Go Pro needs to follow this methodology to resolve the lack of market and increase revenue. Go pro also has more pros rather than cons so; it will continue to hold itself up in this highly competitive…show more content…
Therefore Go Pro has developed small, versatile high quality camera and relies on that to keep ahead of its competitors. Go Pro also added features like editing and sharing images as many as its competitors’ cameras contains. In 2011, Woodman acquired Cineform, which is a digital software company, in order to optimize their products and keep up with the 2D and 3D demands workflows. This is a big risk because buying Cineform does not guarantee that the demands will be met. Go Pro is also currently trying to a get deals with YouTube to form a Go Pro network. That will allow to Go Pro to tag the videos uploaded and add to the network and begin to generate revenue on the user generated content. Partnering with YouTube has a lot of rules and restrictions and therefore might not be the best steps for GoPro Inc. at this time. In October of 2014, GoPro expanded its branch by making a deal and adding more shelf space with the leading electronic retailer Best Buy. This will increase not only self-space but also attract more market. However, this will also will limit its revenue because some of them revenue made is going to Best buy and not GoPro Inc. Selling through Best buy will also create more competitions because Best buy also sell other camera such as
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