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Swot Analysis Of Golden Screen Cinema

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SWOT Analysis

Strengths
GSC was the first in the industry to spearhead online ticketing as one of the purchasing methods for convenience purpose where it is a 24-hour service without time constraints and customers can choose to print their own tickets with 2D barcode to be validated at the entrance checkpoint.
One of the main strengths of GSC is the introduction of technique of using the credit cards that has successfully caught target audiences’ attention. In year 2009, the company has launched the first customised co-branded ultimate movie card: GSC - Hong Leong credit card designed to reward the customers with other benefits and privileges.
Moreover, other than digital cinema projection system, GSC debuts Dolby Atmos, perhaps the latest and most advanced technology for cinema audio platform to date, that delivers powerful new …show more content…

Malaysia is a multi-racial country, is rich in different cultural custom and this bring superiority to the industry. The golden cinema can grab this chance, broadcasting more about this kind of cultural movie in order to fulfill the customer need and create more revenue. For an example, the latest movie "The journey", which was produced by the local director, has brought a great sympathetic respond from the local movie-viewer and create a lot of revenue to the industry.
Rapidly growing of the network gives the Golden Screen Cinema a good chance to target a wider market, including the youngster generation Y, the very first generation that grew up with the internet. They are likely to share anything in the social network like the Facebook, and Twitter. The Golden Screen Cinema established a special webpage to communicate, updating the latest movie in the webpage, allowing them to know the information within a few click. Furthermore, the growing of the network allow them to communicate globally, this can further increase the world of mouth about the

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