Consumers normally judge about the credibility, quality, superiority, and consideration (Keller, 2013). Coca-Cola is innovative as it introduced a portfolio branding strategy to show difference and demonstrate healthy awareness. Those products are Coca-Cola, Coca-Cola Life, Coca-Cola Zero, and Diet Coke which no calories and sugar. This strategy was work because it knew some consumers worry about their healthy or want to keep fit. It understands deeply consumers’ needs and tries to fully satisfy consumers’ requirements for its products.
Organizational commitment should be viewed as necessity in organizational culture. Strong organizational culture helps employees to realize goals, objectives and strategies. It contains a common meanings and beliefs towards employees. Organizational commitment helps employees to raise their self- awareness to focus on their works. Employees can follow the instructions and messages to perform their best.
Introduction: "Coca-Cola is the most popular soft drink sold in stores, restaurants and machines in over two hundred counties. It is produced by the Coca-Cola company. It is one of the most famous, recognizable and widely sold in the soft drinks industry. Their major rival as we all know is Pepsi. Coke faced many problems in the development periods like life-threatening and the effects of its carbonated water but still it is the most in-style soft drink.
Direct-to-consumer is a full opportunity for FMCG companies, particularly in the e-commerce channel. Recent research have proven that FMCG companies’ executives are underestimating the potential of e-commerce for their business and might be missing on opportunities to prosper on many levels. Manufacturers have started to explore the opportunity to become distributors, to offer a full branded experience to their consumers and go beyond their usual strategic business area. Nestlé launch of Nespresso products and owned stores is a clear example that manufacturers can become much more than just brands and suppliers to retailers : they can be excellent service providers, bring a true added-value to their consumers, a strong brand connection along with additional business and
10. A clear and effective methodology and process: For a project to succeed there must be clear process of managing, monitoring, controlling and measuring the progress of the project against its objectives/goal. Project activities including achievements or shortfall must have established procedures for reporting and communicating these to the relevant stakeholders. This is important as it enables the relevant stakeholders to take appropriate actions where and when needed.
This is the stage where the project plan from the plan phase is put into execution as found by. During project execution, it is important for the project management team to ensure that proper and effective communication is achieved among the workers of the project. It is through effective communication and relations that will help project management team to create teamwork within the organization. Teamwork will help project management team to perform various activities of the project effective and ensure project development is completed within the time allocation. Thus, effective downward, upwards and horizontal communication must be enforced during project development process.
It is imperative that the top management provides leadership and support for quality initiatives. Quality goals are moving targets and improving quality requires establishment of effective metrics. The major aspects of total quality management are counting, employee commitment, customers and culture. Customer’s impression of quality begins from the initial contact with the company and continues throughout the life of the product. All departments of the organisation must strive to improve the quality of their operations.