Swot Analysis Of Groot Energy Drinks

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MARKETING PLAN GROOT ENERGY DRINKS LTD. Executive Summary: The Groot energy drinks ltd. was first founded by ISMAIL ZABEEHULLA J .This Company is the India’s largest producer of energy drinks. It has the manufacturing unit in more than 2 states.Its Head unit is located in Mumbai.They have a strong competition in the Indian market .such as Red Bull, Glucose etc.Market segmentation of groot energy drinks played an important role in their success. Groot energy drink is being successful in the Indian market .But it is finding some way to enter into the international market. Some of the major advertising campaigns are being done through the television advertisement, T20 sponsors etc. In-order to attract the entire consumer toward the Groot energy drinks .The company has introduced sugar free energy drinks to the markets in north part of India. Market Analysis: The main focus of our company is to analyse the internal and external factors influencing the company. Groot energy drinks was in aware of analysing the internal and external factors .Based on this analysis only will decide the Groot energy drinks as a success or failure in the Indian market. Internal Business environment: The main scope of the internal business environment is keeping Groot Company within the control. The company must focus on their production, keeping effective management systems, and there must be efficient communicating path. In order to
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