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Swot Analysis Of Habib Gulzar

1031 Words5 Pages

I. Introduction
Habib Gulzar Non-Alcoholic Beverage Limited is a well-known company in Afghanistan and doing business since 1940.

1940 – Established the first distribution business “Gulzar Trading Company”.1960 – Put-up a textile mill (first manufacturing business) “Nasaji Nangarhar Limited” in Jalalabad City.1976 – Restructured the business and expanded the distribution network to whole of Afghanistan & neighboring countries with the name of “Habib Gulzar Limited”.1995 – Established “Habib Gulzar International LLC” in UAE for overseas operations.Apart from multimillion US$ investment in state of the art Coca-Cola Bottling Plant and real estate, buy the Habib Gulzar group is national distributors of different multinational companies including Toyota, tadalafil Phillip Morris, prostate Japan Tobacco, Continental Biscuits, Kraft, Packages Limited..

II. Marketing Mix Analysis of Habib Gulzar Non-alcoholic Beverages Limited
Habib Gulzar focuses on its marketing mix to maximize its profits and growth. The marketing mix is a set of tools which a company uses to execute its marketing plan, with references to the variables Product, Price, Place and Promotion which is also known as (4P’s).
Habib Gulzar’s marketing mix addresses the key elements in the company’s target markets around the world. Considering its success in the global market and its leadership in the industry, Habib Gulzar is a case indicating the significant rile of a company’s marketing mix in

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