Swot Analysis Of Haldirams

INTRODUCTION

Haldiram's Food International Limited today, is seen as a Star Export House, by the Directorate General of Foreign Trade, a division working under the Ministry of Commerce, Government of India.

Haldiram's has its sets up set up in 1937 as a little retail Sweet & Namkeen shop in Bikaner, Rajasthan, a little however basic town in the Thar Desert. Shri Shivkisan Agrawal, the originator of Haldiram's constantly regarded the fantasy of building an area, produce standard desserts/namkeens, leave an imprinting on every event and pull in near to the heart of the normal man.

This fantasy was perceived with moving of its base to Nagpur in 1970. Interestingly individuals thought around a collecting plant that was endeavoring to make

So that if someone ask for change we offer them chips.

MUSHKAN PANSHOP
Haldiram fails to provide adequate stock to them and due to shortage of haldiram chips they have no option but to add chips of other brands for their continuation of sales.

AGARWAL SWEETS
They are getting even satisfaction from haldiram and they have product of different brand products so that they can serve better in the market.
They believe that products need to offer and variety should also be there no matter which brand you prefer. Having more variety in our shop make more consumer friendly and popular in terms of local area selling.

BALAJI STORE
They are satisfied with service and they are getting weekly visit from the haldiram distributors and they are quite impressed with the service.

SODA SHOP
They only offer kurkure and taka tak to their customer since they offer soda and flavour of these two product are similar so people love their selling technique and they are doing quite well. They say they love masala chips, brand is not the main concern.

OUTLET NAME HALDIRAM CHIPS TAKA TAK WHOOPIES SNAC LITE VISIT FREQUENCY

Chips of distinctive brands like LAYS, FUNFLIPS, KURKURE, CHEESTOS, HULIGULLI, BINGO and so on

NINE O NINE
We offer chips and diverse groups and we never see what client needs since we offer chips in wracks, client come and pick from mixed bag.

SIX TEN STORE
Now day’s kurkure new popcorn flavour is liked by everyone since they use ads and Pareeti chopra is loved by many youngster and their advertisement technique is loved

AMUL
Lehar have more variety and provide more quantity so customer prefer more product of lehar.

CHARASIYA PAN SHOP
Divis is new brand and they offer almost 50% margin in their profit and instead of offering chips of branded product we offer first divis chips for better sales and more