Swot Analysis Of Hermes
I. Executive summary
Luxurious brands tend to be managed differently as compared to other brands. This because they ought to be managed in way that will not dilute the image of the brand; The paper analyzes Hermes brand; Hermes international is a luxurious brand that is recognized in the entire world. Since the year 1837, Hermes has managed to maintain its image as one of top brands in the world when it comes to the luxurious products. The paper analyzes the brand using various techniques such as the SWOT analysis, Boston consultancy Group matrix, and brand identity prism among others. The analysis also includes a recommendation of the development and growth strategy that could be used for the growth and development of Hermes.
II. Introduction
Hermes international is a manufacturer of high end luxury goods. Hermes is involved in the manufacture of luxurious items which include; perfumes watches, jewelry home furnishings leather among others. Hermes has been ranked as one of the most valuable luxury brands in the world. Hermes has an iconic status when it comes to the luxury items (Atwal,2009). The brand has been able to occupy a superior position in the in the luxury industry. In the current competitive markets, Hermes maintains rich heritage, high quality as well as exquisite craftsmanship in the manufacture of its goods. In the year 2015 for example, Hermes was ranked second when it came to the world of luxurious items and had a value of $19 billion. Leather items are
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