Swot Analysis Of Hershey

Financial report analysis of Hershey Foods Corporation, Hershey Foods History

INTRODUCTION

Hershey Food Corporation is engaged, with its subsidiaries, in the manufacture, distribution and sale of confectionery and grocery products. The Company 's principal product groups include confectionery products sold in the form of bar goods, bagged items and boxed items, as well as grocery products in the form of baking ingredients, chocolate drink mixes, peanut butter, dessert toppings and beverages. Hershey Foods manufactures confectionery products in a variety of packaged forms and markets them under more than 50 brands. The different packaged forms include various arrangements of the same bar products, such as boxes, trays and bags, as well as a variety of different sizes and weights of the same bar products, such as snack size, standard, king size, large and giant bars.

The Company also manufactures and markets grocery products in the baking, beverage, peanut butter and toppings categories. Principal products in the United States include Hershey 's, Reese 's and Heath baking pieces, Hershey 's chocolate milk mix, Hershey 's cocoa, Hershey 's Chocolate Shoppe ice cream toppings, Hershey 's Hot Cocoa Collection hot cocoa mix, Hershey 's syrup and Reese 's peanut butter. Hershey 's chocolate- and strawberry-flavored milks are produced and sold under license by various dairies throughout the United States, using milk mixes manufactured by the Company.

The Company 's products