Swot Analysis Of Hico

Brand Name:

A name, term, sign, symbol, design, or a combination of these intended to identify the goods or services of a one seller or group of sellers and to differentiate them from those of competitors. The brand name of product is "Wall's" which can be easily vocalized.

As compare wall’s the Hico was not create the good brand name because people are not properly aware from this brand

Brand Mark:

Brand mark is a part of brand that appears in the form of a symbol, design, or distinctive coloring or lettering. It is recognized by sight but may not be expressed when a person pronounces the brand name. The management of Wall's uses blue color for name, Red, yellow and white background, which is very attractive.

Mark of Hico was easily understood

Product life cycle stage Hico:

Hico was also lay on the growth stage but the hico dose not create the image in the mind of consumer so that was the reason the Hico was continually decline not properly stable in the growth stage as we use these strategies can help to build the good brand .

Wall’s Product marketing Strategies:

Market Penetration:

In market, the company walls have mostly about 61% shares in the market which is known to be the back bone in ice cream units. A wall is trying to expand in the European countries especially Italy, Germany and France.

Hico ice creams need to use penetration strategies in which wall’s high advertisement through which Hico aware the customer and create to build the image in the mind of consumer

Market Development:

Wall’s Market development of walls is done in respect of opportunity of merging the market, to increase its incomes and try to understand the people needs.

Hico need to use this strategy as well manner and expand the market and cater the untapped market segment through which fill the gap create high market share.

Diversification

This creates a good image in the mind of the customer which resulting the customer loyalty about the Product.

HICO CREAM:

LENGTH: ICE CREAM

DEPTH FLAVOUR: (chocolate, vanilla, mango, strawberry, pineapple, apple, and orange).

Packaging:

As walls is a perishable consumer product so it is carefully packed, so that it can protect the product in its way to the consumer, provide protection after the product is purchased, help in acceptance of the product from middleman and help persuade consumer to buy the product. Packaging of wall's and Hico also containing information about the product.

Labeling:

Labeling is another product feature that requires managerial attention. A labels a part of a product that identifies the product, describes several things about the product who made it where it was made, when it was made, its contents

So wall’s and Hico labeling the all ingredient which use to make ice cream.

Design and Color:

Wall's is using very attractive design and beautiful colors for the customer attraction. All the wrappers provide some ideas about the flavor, taste, quality and freshness of the product.

As compare to wall’s the Hico ice cream design and color are less attentive but taste is not