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Swot Analysis Walmart

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Lotte Hi-Mart (We call it ‘Hi-Mart’ from now on) is the no.1 electronic retail company that operates 451 directly managed stores nationwide1. Hi-Mart has led the domestic home appliance industry in Korea since its establishment in 1999. With a variety of products from all over the world, its nationwide network, 11 retail centers and service centers, Hi-Mart has provided distinguished and unique service for the customers.

The strength of Hi-Mart can be found in the stores, products, and people. It offers excellent accessibility as 451 stores are available nationwide while enabling convenient one-stop shopping for the customers to compare and purchase products from various brands offered in a store. Especially, customers can test and compare …show more content…

In the retail industry, it is possible for general consumers to distinguish more easily the product of high efficiency in the market. As a result, it will construct sustainable purchasing environment. Government provides information of energy efficiency evaluation of home appliances, power consumption and reduction effect.
Promotion head of energy conservation has requested the continuing cooperation for the market transition to high-efficiency appliances and will support for activities in the retail industry for high-efficiency household appliances spread.

2) …show more content…

Although it is the supplier who supplies the products, in order to sell more products to consumers and make for profit it needs to connect sales with Hi-Mart. The typical suppliers are Samsung and LG Electronics which depend their domestic sales highly on Hi-Mart. These companies compete to sell more of their products to Hi-Mart at a lower cost since Hi-Mart possess the most consumers. And for minor companies, Hi-Mart offers a great opportunity for advertising their company to the public. Hankyunghee’s Steam Cleaner and the humidifier which is produced from Winix is good examples for this case. After the success of these companies many other minor companies are willing to supply their product to Hi-Mart so the bargaining power of suppliers is low.

4) Bargaining Power of Buyers : High
Generally the consumer has more power. Although Hi-Mart possess the biggest market share in the electronic retail store, there are too many alternatives. The most notable alternative is online shopping malls. They usually offer discounted price and hold special sales. Also there is almost no switching cost because it’s easy to buy a product somewhere else than

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