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Swot Analysis Of Hilton Hotel

1995 Words8 Pages

Marketing Assignment
Semester-II

By:- HARDIK ABBOTT
HOTEL GROUP

The Hilton Hotel is conveniently located all our the globe. The company was founded by person known as Conrad Hilton. As if we look back in year 2010, there were more than 530 Hotels across the globe in 78 countries six continents. This Honors loyality program with numerous partnership about many airlines and car rental companies. This adopted a technique known as Ruo-actiee to energy efficiency in parts of Europe. The first Hotel which was knought by the founder was in 1919. The Hobley Hotel in Gisco Texas & first which bear with name Hilton was Dallas Hilton.

I choose this company because when we talk about Hotel firstly name Hilton comes in the mind which provide …show more content…

That are Waldorf Astoria. Hotels and Resort, Conrad Hotels & resort, canopy by Hilton, curio, a collection by Hilton, Doubletree by Hilton, embassy suits by Hilton, Hilton garden Inn and Hampton in by Hilton.

MARKETING MIX EFFECTINNESS

1) Product /Service:- Hotel Hilton provide different derelict which is Important for an individual to Relax easily with that, they provide many services like, specials and package, Bed & Breakfast Package and AAA member 5% Discount with pro booking 5% discount this helps to create costumers for future and get advantage of Customer satisfaction.

2) Price:- Hilton name vide class type of Rooms and Halls starting from normal prices, they different meeting Halls, Rooms and Embassy suite, family 3 bed Room with different price strategies.

3) Distributions:- Hilton Hotel is under the private sector, they wants maximum profit and maximum customer satisfaction they maximum their sales by producing extra services like bed and breakfast etc. Hilton Hotel is a principal, sells directly to the customers or travel agents. Travel agents get different rooms on discounted price and get commission form it. Principals Transport

Wholesales Tour Operations

Retailers Agents

Consumers …show more content…

Marketing Planning Systems;- Hilton Hotel Group follow different planning activities that are following:- o Creates Excel VBA with various applications. o Development of various report by finance staff o Maintain budgeting process o Maintain date integrity of information o Research and helps to identify business opportunities.

Marketing Control System:- Hilton follows following control system or activity

o Daily maintains of various reporting systems. o Prepare monthly data. o Ensure established performance standards o Enforce polices and procedures. o Operate with given budgetary parameters.

EXTERNAL AUDIT FINDINGS

Pestel analysis of Hotel Hilton;- Pestle abbreviation is political, economic, social and technological, legal and environmental factors. Which all are impacting business. It is an important analysis for assessing external factors. PESTEL ANALYSES ARE

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