Lowe’s continually receives awards for customer service and leads the industry with knowledgeable employees that focus on taking care of the customers needs. 2. Financial Highlights As you can see from the chart below Lowe’s has been able to have sustainable growth over the last five years. They have grown their total Revenue in 2010 which was $48.8 billion dollars to over $56 billion dollars in 2014. This growth has been contributed to three main focuses over the last five years; enhanced sales and operations planning, building their customer experience design capabilities, and improving their relevance to the professional contractor as a customer.
Some of the finest restaurants in the world are also present at the casino, resort. Even though it is one of the most luxurious hotels in the USA, standard rooms vary from $79 to $499 a night, whilst luxury rooms cost between $275 and $2,500 a night. There are also 29 villas the the MGM Grand for casino-invited guests, and these can range from five-grand up to $30,000 a
Marriott Bedding Program Case Background and Project Objectives: Marriott is a very big company that runs hotels and service apartment all around the world. It has over 2,400 properties in 68 countries and territories. Marriott is trying to transform the brand from traditional hospitality provider to a hotel that provides special experience for their guests and offer unique selling points to stay ahead of their competitors in the market, by upgrading all the hotel’s bedding worldwide in 2 years with investments at around US$190 million. It involves changing new sheeted duvet covers, soft linens, down pillows and pillow-top mattresses for customers, which affects over 628,000 beds across 10 lodging brands under Marriott, which includes hotels and resorts that provides comprehensive service, as well as hotels and corporate housing in both company-operated and franchised properties which only offers limited-services to customers. Although there are lots of challenges in planning and implementation process, Marriott has successfully completed the project under budget and within timeframe in 2006.
is the world’s largest hotel corporation was established in 1980 as a corporation and which owns, manage hotels, resorts, residences and ownership properties with 11 owned brands. The mission statement is simple "Consistently exceed our guests ' expectations in terms of the products and services we provide to our business and leisure travelers" (Starwood 2016). The values of Starwood “Go the Extra Step by taking actions that build lasting connections and loyalty. Play as a Team by working globally and across all teams in the company. Do the Right Thing by using good judgment, respecting our communities, associates, owners, partners and the environment” (Starwood 2016).
• Owners College offers courses to hotel owners and franchisees where they can receive trainings on the Hilton service and product branding to enable these Hilton properties to meet and exceed expectations. • Commercial College provides with virtual courses on sales, eCommerce, revenue stream management, reservations and other marketing and PR services which will improve team members’ understanding of how to maximize the revenue from global marketing programs. • Leadership College addresses one of the core values at Hilton Worldwide. Taking courses in leadership will amplify the senior leaders’ perception of executive development programs that ensure the “best-in-class leadership pipeline.” • General Studies College gives an access to a variety of education programs and learning practices where Hilton Worldwide team members ranging from supervisors to managers can facilitate the process of ongoing career
Intercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood
Innovative Promotional Tools Marketers make use of a variety of promotion tools to communicate with customers and other stakeholders. Also known as Marketing Communication Mix, it consists of “a specific blend of advertising, public relations, personal selling, sales promotion, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships” (Armstrong & Kotler 2008). Figure: The Marketing Communications Mix: Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing Source: Armstrong & Kotler, 2008. The promotion tools of the Marketing Communication Mix are described below, together with the advantages and disadvantages of each component. Advertising Marketers whom need to reach large, geographically dispersed audiences, often with high frequency, use advertising to promote their business.
Today, there are new tools expected to become real levers of competitiveness of hotel establishments. We can divide the main management systems into five categories: • Central database: Property Management System (PMS); • Bookings: Central Reservation System (CRS); • Revenue: Revenue Management System (RMS); • POS: Electronic Point of Sale (EPOS); • Marketing: Customer Relationship Management (CRM). • This strategy began to be used especially for PMS, but also for banquets management systems. Hilton has adopted this approach with OnQ solution (for which they spend $50 millions) that integrates accounting systems and revenue management and PMS of all institutions of the group within a single database to support hotel reservations & sales, guest service, operations and business intelligence-gathering activities. Each transaction instantly appears in the centralized system.
The Role of Marketing Managers are: Marketing Objectives: Marketing Manager as the prime key to advertising management dissect and set the target of the promoting which are in the line ups of the organization either which are fleeting and any long haul. Planning: Once the destinations are clear the following step is to arrange the things according to the goal to meet to make the item according to the client the item according to the client prerequisites and organization assets and Ideology. Arranging incorporates deals figure, promoting methodologies arrangement and marketing systems.
Introduction A promotional plan is when a company uses all different forms of marketing strategies to implement, and analysing the steps to make the product or service a successful launch. Similar to how the company can implement ways to introduce their product into the market and generate sales and profits by the end of the launch. Promotional planning is a set of the marketing tools, tactics and resources that an organisation plans to use in order to promote their goods and services. A promotional plan is usually a fundamental planning tool used by most businesses that helps contribute towards the successful launch of a new product or service or its expansion into a new market. This promotional plan covers all the different steps of communicating between the company and the potential consumers.