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Hollywood Hub Marketing Strategy

1339 Words6 Pages

“Thesis” Company Name: Hollywood Hub Department: Bs (media sciences) Faculty: Sir Shoaib Sajid Submitted By: Fahad Khan Content Topics Page no. Acknowledgment Introduction 4 Mission and Vision 5 S.W.O.T Analysis 7 Market Segmentation 8 Positioning 9 Marketing Mix 10 Research 11 Questionnaire 12 Interpretation 13 Conclusion 14 Recommendation 15 Media plan 16 a) TVC 17 b) Radio 18 c) Print media 19 Evaluation 20 Bibliography 21 Advertising Campaign 22 Appendix 23 a) Story board 24 b) Media plan excel sheet 25 c) Evaluation sheet of survey 26 Introduction This report is intended to my thesis that is the major part of my four year bachelor degree program. My thesis comprises of two Parts, first part is comprised with marketing report …show more content…

Our market research shows that the student of universities will be our indirect consumers, lot of students consider classical restaurant with innovative environment is great place to hangout. Positioning Hollywood hub is seeks to provide the best and exclusive classy virtual Hollywood atmosphere to discussion and sharing good things with some good friends and love one. It creates a positive positioning in customer mind by introducing the innovation in dine and giving fans a chance to dine among the scenery they’ve only ever seen on screen and enjoy the virtually experience of Hollywood movies with mouth-watering delicious burgers, steaks and a variety of pastas and also serves up some specialty cocktails and drinks. • Quality Positioning To create a best quality positioning in consumer mind, Hollywood Hub is offering the highest quality food and exclusive interior for the Hollywood fans and foodies Provide a best quality to consumer is the main competency of Hollywood …show more content…

• Value Positioning Hollywood hub also delivers values to the costumer by providing an experience Hollywood while enjoying a mouth-wateringly tasty meal surrounded by the genuine film memorabilia and life–size figure from Hollywood’s greatest movies. This is the ideal and luxurious set for elite class to rejoice with family and friends. • Benefit Positioning Hollywood hub is Pakistani local Hollywood themed restaurant that deliver the benefits to their costumer through delicious meal with genuine film memorabilia from Hollywood’s movies, our dishes are not just exceptional; they have an entertaining flavor, a surreal mix of fact and fantasy. Enjoy mouth-watering Pakistani, Italian, Japanese and Chinese dishes prepared by our own master chefs • Problem and Solution Positioning Hollywood hub is presenting the virtually Hollywood dine experience with the delicious and mouthwatering food and also offers the meal time solution in every

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