Swot Analysis Of Hospitals

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SWOC is the analysis and interpretation of comparative strengths and weakness of a firm with reference to its internal environment and also the opportunities and challenges faced by the organization with reference to its external environment.
SRTENGTHS
• Gleneagles has built for itself a brand name that has become synonymous with quality medical care, clinical expertise, excellent patient care and customer service in Asia. It has high quality and outstanding healthcare services at available affordable rates.

• Its brilliant reputation has not only attracted patients to Gleneagles Hospital from all over Asia, but also from the Middle East and the United States.

• The high value creation, trust and brand loyalty among its customers were also
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Since they do not receive such assistance, and therefore are better suited only those who can afford to go.
• Extensive cover for eligible cancer treatment including out-patient consultations, diagnostic tests and therapies, quality treatment with a choice of consultants and specialists and patient privacy maintained in a clean and comfortable environment, usually with an en-suite room and 24 hour help line offering medical information and guidance is provided however, many patients might not afford to pay for such services.
OPPORTUNITIES
• Government and private hospitals collaboration for providing quality healthcare system.
• Mergers and acquisitions are a strategy to expand a hospitals ' marketplace
• Efficiency is innovation—the development of new treatments that are more effective, have a greater positive impact on patient outcomes, and are ultimately less expensive than current standards of care.
CHALLENGES
• Population health is one of the biggest ideas in healthcare. Population health is a multidisciplinary concept to be shared between public health agencies, social institutions and
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State-of-the art technology and equipments for conducting surgeries for different medical streams.
• Different room categories for suiting needs
• International acclaim
• Prestigious doctors to serve patients and to deliver prompt healthcare of good standard
• Preventive healthcare is given high priority
• The HR department is successful in identifying the various human resource needs and meeting them at the right time.
• A well organized finance department is in place and it is successful in meeting the financial goals curbing risks and attending the issues in healthcare finance.
• The company maintains high level patient privacy and confidentiality
• Educates the patients about their rights through their official website and also by display them in the hospital premises
• Provides useful information about symptoms of various illness across all floors
• Displays employee rights and doctors rights throughout the company’s premises.
• Adheres to all necessary protocols and procedures diligently.
• Has a and updated official website for online assistance to patients both India and international, doctors, job seekers, visitors and medical
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