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Swot Analysis Of Hotel Industry

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CHAPTER 1: INTRODUCTION
1.1 Industry Profile
“Hospitality is love in action. Hospitality is the flesh and muscle on bones of love”
- Alexander Strauch
Hospitality Industry is much broader than most other industries. It is one of the largest, employing millions of people in different jobs around the globe. This industry is focused on customer satisfaction and meeting their needs. Every industry focuses on customer satisfaction, but this industry completely relies on satisfying the customer. These businesses are based on luxury services.
Hotels alone don’t belong to hospitality industry. Many forms of transportation that cater tourist also part of hospitality like cruise, airlines and fancier trains. Hospitality Industry relies mostly on providing an excellent level of service. Customers visit these businesses to get away from their troubles. A bad experience might keep them away from returning back. Brand loyalty is important in this industry, to achieve this they to their best to provide best service.
Hotel Industry it is an establishment that provides stay for a short period of time. They provide facilities like bed, storage for clothing and some hotels provide luxury facilities like swimming pool, business centre, and conference hall and other services.
Hotel industry has been classified in various types
• Based on location
• Based on size of the property
• Based on level of the service
• Based on the length of the stay
• Based on theme
• Based on target market

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