Swot Analysis Of Hour Glass

1.0 Introduction

The Hour Glass Ltd (THG) is one of Asia 's premier luxury retail groups with 37 boutiques in nine key cities throughout the Asia Pacific region. Established in 1979 in Singapore, the company prides itself as the world 's leading cultural retail enterprise, pioneering the promotion of luxurious goods and culture. The first and the main retail goods of The Hour Glass are luxury watches, however throughout the years the company expanded its retail business to perfume, jewellery and other luxurious accessories. The Hour Glass was the first retail group of a kind in Singapore and nowadays is recognised worldwide having high reputation among watch manufacturers.

Company Profile

The Hour Glass Ltd is a publicly listed company on Singapore Exchange

In 1990 The Hour Glass invested 770,000 US$ stake in Mondial-Glayz, an established jewellery brand in Singapore, which was a part of diversification strategy. Along with that, THG launched its own fragnance named 'Gilga ' which was disturbed in Indonesia, Malaysia and Brunei.

Throughout the years, The Hour Glass expanded from Singapore to Australia, Malaysia, Japan, Hong Kong, Taiwan and Thailand, entering new markets and presenting new products suitable for the regions. The company plans to expand to China and India in nearest future.

4.3 International Strategies - Integration Responsiveness Framework

As transnational business, The Hour Glass conducts operations in several countries with varying degrees of coordination and integration of strategy and operations. The company uses transnational strategy that combines global reach, coordination of operations and taking into consideration the uniqueness of local markets to drive sales, market share and profit growth.

The Hour Glass has been operating in different world markets, designing responsive organizational structures and exploiting national similarities and differences successfully throughout the years.

5.0 Strategic implementation: