Swot Analysis Of Iberia Airlines

Iberia Airlines

For this assignment, we have chosen Iberia Airlines. Iberia is a Spanish airline founded in 1927. After being a public company for almost its whole existence, in 2001 it became a private company because of the economic crisis. In 2010 Iberia merged with British Airways and from that moment they began to be one of the most important companies in the sector. It flies to 108 destinations in 42 countries (Iberia, 2015).

Mission

The mission of Iberia goes as follows:

‘’Iberia’s mission is to offer air transport, airport and MRO services that come up to our customers’ expectations and create sustainable economic and social value’’ (Iberia CR report, 2014).

Vision

The vision of Iberia goes as follows:

‘’Iberia aims to be leader in customer satisfaction, innovation and economic and economic and social performance:

· Perceived as leader on the domestic, European and Latin American markets

· Preferred by customers for offering the best possible value for money

· Distinguished by shareholders for its sustained returns

· Recognized for its transparency and its social and environmental commitment

· A company in which people wish to pursue their professional development’’

(Iberia CR report, 2014).

Values

As many companies, Iberia Airline has its focus on various aspects in order to achieve their vision. ‘’Iberia focuses on customers, creation of value, search for excellence in management, social commitment, importance of people, leadership, team work, constant