Swot Analysis Of Ibis In Singapore

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Introduction IBIS is one of the economy range of hotel, which recently opened its 1, 000th hotel in Indonesia on January 2014. It is owned by ACCOR hotel, the world’s leading hotel company, which operates more than 3,600 hotels in 92 countries. This assignment is about IBIS SINGAPORE ON BENCOOLEN, which was opened on 26 February 2009. The hotels has total of 538 rooms, in which 3 rooms are disabled friendly rooms. The hotel have both smoking and non smoking rooms, on which 85% of the rooms in the hotel are non-smoking. The hotel is located on Bencoolen street, which is the heart of the business and cultural centre and there are huge shopping attractions within the walking distance. Changi airport…show more content…
The first two chapters describe about the connection between sales and marketing departments in IBIS Singapore on Bencoolen, their operational objectives, marketing targets, marketing communications, their way of communication to customers. The third chapter explains about the partners of IBIS and their agreements. The fourth chapter explains about the development of new products and services and their pricing strategy. The last chapter explains organization’s business plan and allocation of their operational…show more content…
Their business strategy mainly focus on giving their customers to experience and enjoy staying in an international standard hotel in economic price. They offer their guest the best value for their money. (www.ukessays.com).
Sales and marketing are two different departments in an organization works in a different directions but having overall same goal, is to increase the sales and revenue of their company and satisfying their customers. Earlier in many organization it is found that interaction between these two department are unsatisfied. Some of the reason for poor interaction between sales and marketing may be cultural differences, lack of updating their departmental activities internal conflict, etc.. Studies in Research and development has shown that effective interaction between these departments will bring more benefit to the

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