Introduction IBIS is one of the economy range of hotel, which recently opened its 1, 000th hotel in Indonesia on January 2014. It is owned by ACCOR hotel, the world’s leading hotel company, which operates more than 3,600 hotels in 92 countries. This assignment is about IBIS SINGAPORE ON BENCOOLEN, which was opened on 26 February 2009. The hotels has total of 538 rooms, in which 3 rooms are disabled friendly rooms. The hotel have both smoking and non smoking rooms, on which 85% of the rooms in the hotel are non-smoking. The hotel is located on Bencoolen street, which is the heart of the business and cultural centre and there are huge shopping attractions within the walking distance. Changi airport …show more content…
The first two chapters describe about the connection between sales and marketing departments in IBIS Singapore on Bencoolen, their operational objectives, marketing targets, marketing communications, their way of communication to customers. The third chapter explains about the partners of IBIS and their agreements. The fourth chapter explains about the development of new products and services and their pricing strategy. The last chapter explains organization’s business plan and allocation of their operational …show more content…
Their business strategy mainly focus on giving their customers to experience and enjoy staying in an international standard hotel in economic price. They offer their guest the best value for their money. (www.ukessays.com).
1.1 EVALUATING THE INTERFACE BETWEEN SALES AND MARKETING
Sales and marketing are two different departments in an organization works in a different directions but having overall same goal, is to increase the sales and revenue of their company and satisfying their customers. Earlier in many organization it is found that interaction between these two department are unsatisfied. Some of the reason for poor interaction between sales and marketing may be cultural differences, lack of updating their departmental activities internal conflict, etc.. Studies in Research and development has shown that effective interaction between these departments will bring more benefit to the
Most rooms have private balconies. It also has a restaurant within the territory. The hotel's facilities are as follows: cocktail bar, banquet facilities, lounge, reception, a swimming pool, conference facilities, laundry facilities, safety deposit box and disabled
They have two restaurant and executive lounge in their hotel chain. The hotel offer donations for National Kidney Fund. Through economic factor, business examines the economic issues that are bound to have an impact on the company. They use their advertising for newspaper with target of Malay people. This hotel targets Chinese, Myanmar and Indian people.
Discussion: Sales are the most dominating factor for any organization. In any circumstances, sales will always
Specify organisational standards of customer service So the customer segment of the Ritz-Carlton is a wealthy clientele who has very high expectations since they use to get upscale products because they are ready to pay more to have more. Therefore, the differentiation of the Ritz-Carlton is made on an efficient and effective customer service. As we know the needs are general but the wants are specific, so the companies have to make the difference so as to become the customer’s wants. For example, customers will need to book an hotel room but some customers will want to book an Ritz-Carlton hotel room.
The Five Competitive Forces of Industry will influence prices, costs and investment (Porter, 1980). The potential retaining of customers, profitability of a holiday inn can be determined by being aware of the strengths and weaknesses of the hotel industry. (Figure 2.2: Porter’s Five Forces Model (Source: Adapted after Porter,2008) Porter’s 5 model helps in success of Holiday inn between suppliers and buyers. Giving customers the service they are looking for, acquire customers, retain customers and looking externally how the competitors are doing is very important. To ignore the power of customer relationship is not an option.
Companies that apply this concept focus on their capabilities based on the experience and the resources available. Sales orientation is based on the idea that goods and services are purchased more when the company promotes its products. It focuses on application of aggressive marketing techniques to achieve consumers’ attention. It is majorly practiced by companies that have profit making as the primary goal
Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.
Salespeople create value for their firms’ customers by advocating and communicating the customers’ needs, desires, concerns, and preferences back to the company and find solutions (Tanner and Raymond, 2010). Also, since the salespeople are experts in regards to their products, they can best advise the customer as to which product is the best fit for them or adapt offerings to fit. In this way, salespeople create value that would not have
There are at least 10 restaurants providing Hong Kong style food, like cha chaan teng, for the passengers who come to Hong Kong at the first time or transit in HKIA, these restaurants would be good start for them to understand Hong Kong culture. However, there are weaknesses in HKIA. First, there are only few 24 hours operating restaurants. Passengers come to Hong Kong at anytime and they may seek for food and beverage, therefore, HKIA cannot neglect the needs of those passengers, especially who come to Hong Kong between 0000-0600, since that period is not the peak hours and most of the restaurants are closed. In Changi airport, there are more than 40 restaurants that operating for whole
Market segmentation has been the positioning strategy for Intercontinental Hotels, and it is important that it is done well to consider critical features of each segment adequately. Moreover, market differentiation must promote the difference between the different brands so as to create awareness to each target consumer of the most appropriate brand. For instance, the strategy must inform the market of the difference between the Holiday Inn brand and the Holiday Inn Express brand. This differentiation is important since it will encourage business travelers to opt for Holiday Inn Express while those looking for recreation chose Holiday Inn. Consequently, each consumer will get the best service that is suited to their needs and hence create customer satisfaction in the varying
Table of Contents 1.0) Executive Summary 3 1.1) Objectives 3 1.2) Mission 3 1.3) Keys to success 3 2.0) Product and Services 4 2.1) Sourcing 5 2.2) Technology 5 3.0) Market Analysis Summary 5 3.1) Market Segmentation 6 3.2) Target Market Segment Strategy 7 3.2.1) Market Trends 7 3.2.2) Market Needs 8 3.2.4) Market growth 8 4.0)
Salespeople are an effective link between the company and its customers to produce customer value and company profit by representing the company to customers, representing customers to the company, and working closely with marketing. Sales promotion refers to the short- term incentive to encourage purchases or sales of a product or services; customer promotions, trade promotions, and sales force promotion. the major sales promotion tools are samples, coupons, cash refund, price packs, premium, advertising specialist, patronage rewards, point-of-purchase displays, demonstrations, contests, sweepstakes, and games. Direct marketing is a marketing channel without intermediaries. It’s an element of the promotion mix and also the fastest growing form of marketing.
First, from the beginning of the classes I was able to design and implement marketing/business strategies in particular areas only. After that, I am able to create long-term and mutually beneficial exchange relationships between an entity and the publics with it interact. Moreover, the strategic marketing analysis & planning process such as internal & external situation assessment, strategy formulation, positioning and marketing mix were taught during lessons in detail that integrated my marketing knowledge. And as a result I also became aware with a range of new issue of marketing management and the marketing tactics in particular that were resulted from the product and branding strategy. I found strategic marketing analysis and planning of this project more challenging than
Every business industry nowadays, whether they are aware of it or not, depends on business strategies that they implement in order to achieve high growth potential. Some businesses, however, tend to forget the importance of maintaining effective sales strategies, therefore, they experience a decrease in sales causing their business to eventually experience some financial difficulties. Gluck (n.d.) describes sales strategy as a plan that allows companies to position their brand or product in order to gain a competitive advantage. Successful sales strategy should create a need by convincing a potential customer that the good is presented to them can solve their problems. This has to be created as a “planned approach to account-management policy
Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.