ipl-logo

Swot Analysis Of Ice Cream

2092 Words9 Pages

Exporting Maraş Dondurması to Barcelona, Spain Ice Cream has the huge market and manufacturing potential. Because of that, I choose the Ice Cream to provide the global market. My product taste and name is identified with Turkey. My product name is ‘’Maraş Dondurması’’. Maraş Dondurması is currently being produced in Turkey. Ice Cream production and consumption has huge space in Turkey. Ice Cream is one of the most popular consumption product in the entire world. Especially cold and fresh products have huge market share in the summer. Production process and cost are low. Also export potential very high. I choose Spain because according to my observation Spanish people have huge percentage to Ice Cream consumption like Turkish people. Turkey …show more content…

Our product will be food, so important thing is just appearance and quality of our product. If we will do everything smooth like crystal clear quality and other stuff will come with this. SWOT Analysis Strengths: Ice cream is not a luxury or costly product. It grows day by day and it have national reputation not only in Turkey but also all over the world. It is the most traditional product in ice cream sector. Barcelona has tourist attraction point so, there is a huge opportunity for trying different taste of ice cream then the other ice cream products. Tourists know our brand thus our revenue would be higher accordingly. There are many strong characteristics such as; * Strong taste; * Quality for price; * Long market history and people who like to taste to new …show more content…

I will try to reach those tourists at the time they visit Barcelona. Weekend Shoppers: Weekend shoppers come from all around Barcelona because La Rambla is located in a strategic region. Because of that I have big advantages for introduce my product. The graph show us to, quantile of potential customer. Promotion Advertising, brochure and sponsorships to tourists activities are my promotion tools. I will maintain positive relationships with our customers with the help of our product’s quality and delicious/unique taste. Distribution Place Distribution Issues Ice cream distribution and communication channels are ; * Having a good and effective sign. * Prepare an advertising commercial, * Prepare and involving sponsorships for take an attention from tourists and locals. Our business will sell its product directly to consumers. Satisfaction of

Show More
Related

  • Swot Analysis Of Real Canadian Superstore

    546 Words  | 3 Pages

    SWOT Analysis Strengths: •Many different departments in store, such as, deli, hot foods, produce, meat, dairy and natural

    Read More

  • Qlt1 Task 5

    337 Words  | 2 Pages

    Customer satisfaction is the best way to find whether the customer would like to come back to the place to purchase again the best way to see whether the customer

    Read More

  • Case Study Of Taco Bell's Customer Satisfaction Survey

    729 Words  | 3 Pages

    TellTheBell Tellthebell.com is a survey website where customers can take part in the Customer Survey Sweepstakes. Here customers of Taco Bell give their valuable feedback; it is basically a Taco Bell’s customer satisfaction survey. In this survey they offer the opportunity to enter the sweepstakes and a chance to win $500 each month. Taco Bell gives such a great service for customers to share their feedback; through survey they determine how to make improvements in their services. What is Taco Bell?

    Read More

  • Swot Analysis Of Eataly

    860 Words  | 4 Pages

    The study will apply various theoretical models in order to highlight the overall performance of Eataly, evaluating the factors that play an important role for the success of Eataly. Eataly is an Italian market being the largest all around the world; it offers variety of food and beverages, restaurants, retail items, bakery as well as cooling school. The study will provide an overview of Eataly, and the challenges they faced while operating within the market place. Retail industry presents relation between producers and consumers, thus, it allows the industrial firm reaching the market successfully and develop two way information transfer and services. according to Sebastiani & Montagnini (2014), among distributors, the grocery stores covers

    Read More

  • Ice Fili Case Summary

    783 Words  | 4 Pages

    The strategy recommended would match both external and internal fit that help Ice-Fili to increase its current market share (5%), maximise its long term profits and to achieve a sustainable competitive advantage. To dominate the Russian ice cream market and maintain its market leader position, it has to brand itself as the top historical Russian ice cream producer and strengthen its core product in the impulse segment. Due to little product differentiation, there is low brand loyalty for consumers. Ice-Fili could distinguish itself from creating high brand awareness via marketing and advertising.

    Read More

  • Porter's Five Forces Analysis Of Cadbury

    2096 Words  | 9 Pages

    These potential competitors represents the barriers to entry for instance, the requirement of a high venture, the processes set by the management and also a brand which is well-known by the public to reduce the intimidation set by potential competitors which are due to enter the market sooner or later. Seeing that chocolate is famous world-wide, the possibility for new companies to penetrate the market with new chocolate recipes that are able to capture the consumers’ hearts regardless of

    Read More

  • Delhaize: The Four Drivers Of Internationalization

    2296 Words  | 10 Pages

    Market drivers According to the annual report 2001 of Delhaize, the company’s desire was to strengthen its position as an international player in the food distribution sector.

    Read More

  • Case Study Of Apple Inc.'s Diversification Strategy

    1442 Words  | 6 Pages

    Largely, the entry of the company into the distribution channels has limited the threat of major or powerful suppliers. The company has created its own retail stores and online web marketing. This approach aims at capturing the consumers that would want to order the product directly from the manufacturer. In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company.

    Read More

  • Swot Analysis Of Bareburger

    2768 Words  | 12 Pages

    LEADERSHIP & MANAGEMENT WEBINNOVATE 2.1 BAREBURGER SWOT & PESTLE ANALYSES ASSIGNMENT Submitted by: (The7Corgis Group) John Hargaden David Gardiner Hassan Sougrati TABLE OF CONTENTS Company Description Key Facts SWOT Analysis Strengths Weaknesses Opportunities Threats PESTLE Analysis Political Economic Social Technological Legal Environmental “You can’t grow if you don’t go out of your comfort zone” Euripides Pelekanos – Bareburger Group LLC Co-Founder & CEO 1. COMPANY DESCRIPTION

    Read More

  • Macro Environmental Analysis Of Nike

    2130 Words  | 9 Pages

    Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

    Read More

  • Louis Vuitton Target Market Analysis

    999 Words  | 4 Pages

    The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. High social status is achieved by owning such products from Louis Vuitton. Demographic Segmentation Louis Vuitton has used Demographic segmentation to segment the market.

    Read More

  • Starbucks Value Proposition

    1586 Words  | 7 Pages

    Customer satisfaction is at the core of their actions in every step of their supply chain. The company offers different products in their stores, letting the customers decide whether to consume them

    Read More

  • Sisig Case Study

    842 Words  | 4 Pages

    The owners of Sisig sought to be the pioneer Filipino food company by providing unique and memorable customer experience to its clientele. The two individuals, Evan Kidera and Gil Payumo, focused on delivering innovative products and benefitting from a growing customer base. Specifically, being one of the food truck inventors in San Francisco, Senor Sisig had an obligation to revolutionize the sector (Kidera et al., 6). In fact, the decision to operate a unique operational model enabled the company to expand its services from one food truck to current three under its fleet. Through the provision of quality products, Senor Sisig has maximized its returns and continues to be the leading food truck establishment in the Bay Area.

    Read More

  • Literature Review Of Advertising

    974 Words  | 4 Pages

    Advertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for

    Read More

  • Cacao Show Case Study

    865 Words  | 4 Pages

    The primary target customers are people in the middle class. They used to buy cheap mass-market chocolates but desire to buy good quality chocolate. Thanks to the economic growth, there are 86 million are in the middle class in Brazil. • What “job” are the primary targets trying to accomplish Although Cacau Show has variety of products, their main product is truffle which is sold for US$0.57. Thus, it can be analyzed that customers buy Cacau Show’s products to enjoy by themselves at home.

    Read More

More about Swot Analysis Of Ice Cream

Open Document