Swot Analysis Of Indian Automobile Industry

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3.1 Subject Area
Product marketing is the voice of the customer to any organization and addresses four important strategic questions for any business,
• What are the products to be offered?
• Who are the target customers (i.e., market segments to be served)?
• The distribution channel?
Price the products be offered?
3.2 Project proposal
The latest policy initiative of the Indian Government “Make in India” is a step in the right direction for the Indian Automobile Manufacturing Industry that contributes significantly to the country’s GDP. The policy will encourage Automobile manufacturers to introduce latest technology products that would be more or less common for both domestic and export market thus leveraging economies of scale. The initiative
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India is becoming an increasingly important player in the global automotive industry, both in terms of vehicle production and vehicle sales.

India’s has a total population of 1.27 billion out of which 31% live in urban areas. The projections are that by 2026, the total population will be 1.4 billion, and urbanization level will rise to 38%. India has more than 50% of its population below the age of 25 and more than 65% below the age of 35. It is expected that, in 2020, the average age of an Indian will be 29 years. India’s demographic transformation is creating an opportunity for the demographic burden of the past to be converted to a dividend for the future.

The large numbers of working population between the ages of 15-59 in the future will be generating incomes sufficient to share the state’s burden in supporting those that cannot yet do so and enabling a rise in per capita income. The above trend is welcoming yet risky for a city’s infrastructure where public transport is not improving. For a youth who has just discovered the joy of earning will aspire to owning a car and in a country where public transport is pathetic; it will potentially lead to traffic congestion. In Japan where the ratio of no. of buses per 1000 people is at 0.59, young people have stopped buying cars and turned to public
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We will be focusing more on buses for public transportation (12.1 to 16.2 T) and coaches.
3.3 Motivation for this subject area choice
We as individuals have travelled to cities in India and have taken some form of public transportation (buses) to reach places. The burgeoning population in urban areas has resulted in more passenger cars and 2-wheelers being added to the roads thus increasing congestion. On analysis and casual interaction with local citizens, we could gather that lack of good reliable buses coupled with high ticket fares were the main concerns for 2-wheeler and passenger car travelers not to shift to public transport i.e. buses. It was faster to travel by private modes rather than public transport.

Rapid urbanization has generated equivalent increase in the demand for travel as seen in the sharp rise in ownership of private vehicles. Transport infrastructure development has not kept pace with the increase in travel demand. In addition, the share of public transport vehicles has also declined in the same

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