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Swot Analysis Of Indigo Airlines

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Airline industry in India Indian Aviation Industry is one of the fastest growing airline industries in the world. India is currently considered the third largest domestic Civil Aviation market in the world. Recently the Aviation industry has been influenced by growth drivers like low cost carriers, Foreign direct investment, Information technology, modern airports and continuous emphasis on regional connectivity. According to the IBEF report Domestic air traffic rose to nearly 16% in Aug 2017. The number of passengers commuting by flight has considerably increased as per the Directorate General Civil aviation. About 9.69 million passengers flew in August 2017 while it was 8.38 million in 2016. During January-August 2017, passengers carried …show more content…

• Low and affordable fares • On time flights • Courteous and hassle free travel experience Work culture in Indigo Richard Branson the CEO of Virgin group once said “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” All organizations focus on their customers without considering it is their employees who work very hard to bring in customers. Indigo Airlines unlike its competitors follows the “Employee centric approach”. Employee centric approach Indigo airline is the only profitable airline in India. It has achieved this feat for the past 9 years. Within a short-time of period, IndiGo ousted Jet Airways to become India’s No. 1 carrier. The success of Indigo within 10 years of its inception is not a mere feat by any means. This was made possible only because of its employees who provided quality service delivery to its customers on a consistent basis. Workforce in Indigo Indigo airlines have a total of 12362 employees working throughout India. It plans to hire 3000-5000 more employees for the 2018-19 financial year. Recently however there has been unrest and distress among the employees. Attrition rate in Indigo has increased considerably over the past year or …show more content…

The entire management has failed to tackle this issue. This has unsettled not only the employees and the top management but also created the unwanted negative perception about the brand Indigo. Employee benefits Indigo airlines is well known for its employee benefit schemes that motivates the employees. Some of the schemes in place are • Employees receive free concessional and discount tickets to travel across the world. This is dependent on what facility is covered under as per the IATA (International Air transport association) regulations. In case vacant seats are available at the last minute they can fly without having to pay the fees for the travel. • Maternity leave is revised as per the Government regulations which is about 6 months. • Paternity leave has also been recently introduced. • Employees scheduled to work at least 20 hours per week are eligible to participate in the Society’s comprehensive benefit program. The Society offers competitive medical plan options with four levels of coverage and

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