Infcomm Marketing Strategy

Business strategy

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Tactics

For placing emphasis on service and support ,INFOCOMM main tactics are networking expertise, excellent training , and developing own network administration system.

Our second strategy is emphasizing relationships. The tactics are marketing the company (Instead of the products and services)- the vision of the company –to subcontractors and builders to use the service)

Strategic impact

INFOCOMM is eager to establish strategic partnerships with big IT giants and quality service providers that can provide high performance access to IT facilities. The focus Knael Head INFOCOMM wares strategic alliances is on start-up software houses that are currently targeting the industry, as well as off shore companies specializing

In the meantime, INFOCOMM itself is a producing entity, where it offers various products to complement the relationships of the clients.

Credibility and risk reduction

{Enter text – how will you increase credibility and reduce risk?}

One of the biggest challenges the company faced was attracting business from U.S and European markets. As an Indian startup, it was an uphill climb for the company to gain credibility in foreign markets. It took a lot of time and effort to build trust. Today after successfully serving over 50,000 happy customers, the company have managed to establish our name in this very competitive market.

One of the ways company did this was through excellent customer service. People will always remember whether your customer service was good or terrible. So, company made sure set a high standard. By providing each client with around the clock 24/7 dedicated customer support for free, and this approach has helped earn good word-of-mouth promotion.

Thinking of all the opportunities that stand before you. Increasing the customer base may require to spend some cash on postcards for direct mailing. Hiring employees may mean that you need to open up a line of credit at the

Increase the awareness of the INFOCOMM as a desirable location to work and live

Attract people to INFOCOMM for specialised and hard-to-fill positions.

Increase the employment of temporary casual workers

Facilitate INFOCOMM employers’ ability to recruit suitable employees.

Mentors and business support

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1. One to One Mentoring

We will invite most experienced businessman or businesswoman of this particular industry in order to boost INFOCOMM employees’ morale via series of regular meetings (often monthly) over a period of at least a year.

2. Group Mentoring

During these meetings the mentor encourage their mentee to approach any issues from a particular prospective keeping sight of the long-term vision for the business.

3. Business Support

We’ll try our level best to help employees collaborate in innovative ways, giving teams a platform to develop industry-changing applications, and expanding businesses capabilities with expert partners and support. And they’re all designed to work together, anywhere that work happens.

5. SWOT and critical success factors

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Strengths I will maximise them