Sri Lanka holds an important strategic geographical advantage as the country is right at the center of the maritime silk route connecting the East and West through the Indian Ocean. Expertise says that Sri Lanka can reap the best advantage of this position by developing maritime and aviation sectors and improving infrastructure facilities while enhancing the knowledge and skills of Sri Lankans. That’ll help Sri Lanka to become Center of Logistics Provider in Indian Ocean. But unfortunately Sri Lanka is currently standing on a very poor position in Logistics field comparing to other countries. According to the World Bank’s ‘Logistics Performance Index’ (LPI), Sri Lanka was ranked 137th out of 154 countries in 2009.
Uniqlo is a company from Japan; it could easily take advantage of this political factor. Vietnam – Japan Economic Partnership Agreement signed in 2008 has brought opportunities for two countries’ businesses and consumers to “access capital sources, modern technology, materials and goods” effectively (Viet Trade Promotion Agency, n.d) 2. Economic Economic bodies which constitute the external environment have certain influences on economic environment faced by organizations (Capon, 2009). • It is expected that, in 2016, among the six major countries in ASEAN group, Vietnam would grow fastest (The Economist, 2015). • Vietnam has been a member of WTO and a TTP trade agreement: these practices promote more competition and provide more mode of entry alternatives for new firms into Vietnam markets (KPMG, 2015).
S – Sociological As early explained, majority of workers are Indian Tamils and Sri Lankan are reluctant to engage into tea sector. Basically, younger generation does not engage in tea plantation sector. Then, women employment is more than the men. Education level of the labor force in tea sector concerns, it is somewhat lower than other sectors. Living standards is also low than others.
Introduction This report discusses the performance of selected sportswear industry in UK and India over the period from 2007 to 2014. The selected sportswear company is Nike. This explains how macroeconomic policy and two elements of the business environment have impacted the industry as a whole and the major companies within the industry such as political, technological, social and international trade (imports and exports) during the 2007 to 2014 period. This paper also illustrates the ability to recognise the dynamic business environment of two different countries such as UK and India. Furthermore, this business report will explain and analyse the impact of recent macroeconomic and financial developments on business.
Opportunities & THREATS SWOT Analysis This analysis is conducted in order to access the various factors affecting Nike Inc; it studies its performance and strategies in terms of all the external and internal factors that affect the working of Nike. Generally known as the SWOT analysis, it consists of strengths, Weaknesses, Opportunities and threats, the basis of its short-term and long-term strategic direction. Below is a brief analysis done on the external factors influencing Nike, Inc. 2. OPPORTUNITIES 2.1 Taking full advantage of the emerging markets In the 21st century, countries like China, India, South Africa and Brazil showed high economic growth when European and American economies plunged. Customers in these nations had
With the available resources there are lots of opportunities to develop from very small level to high class businesses. In early times there was no attention on entrepreneurship in Sri Lanka since there was no government interaction and people had no deep knowledge this subject. Small and Medium Enterprises (SMEs) are of vital importance to the socio-economic growth of a country as they contribute to generation of employement, generation of income and poverty mitigation. But in past three decade, the experienced civil war has hampered brutally for socio economic growth in Sri Lanka and it has pulled the country from moving forward. Inability of the North and East to contribute to the gross production caused losing massive amount of income.
Growing the income as well as by growing the buying power in India. This reveals that many individuals have capacity to purchase the amenity products. Since, India is an eye-catching market many overseas brands enter into market of India and upset the profit margin of Titan. This builds challenge for Titan to keep up its market
The market is characterized by intense competition and increasing demand. Aging populations in developed nations are slowing market growth. Growth potential, therefore, lays more in developing countries because of the increasing income levels, trends toward Western fashion, a larger young population and rising standards of living. Hence Lingerie consumers are desperate to make impulse buys, favoring factors other than necessity such as style. 2.2 Market Segments The lingerie market is expected to exceed $70 billion by 2015, reports Global Industry Analysts.
1. Situation Analysis Company Background & Products The following consumer behavior report will go in depth into Samsung’s strength, weakness, opportunities, threats (SWOT) analysis, current and the future target market that needs to hit Samsung’s expectation. It also includes the consumer decision making process which makes their consumers being satisfied before and after getting the product. Adding on, it also includes consumer’s social & psychological influences on consumer buying behavior. It will also include several marketing strategy recommendations that Samsung can adopt in order to improve their sales and resolve all the issues faced by the company.