Swot Analysis Of Intertek
Internal and external factors influence the organisational culture
Successful businesses must establish and sustain competitive advantage. As a major worldwide employer, Intertek promote a culture where motivated customer-oriented employees can flourish, experience professional fulfillment and reach their highest potential. The Intertek group has developed and doing business in many diverse areas. When a multinational organization is engaged in the exercise of satisfying customers, have to overlook the other forces that operate around. This we call the environment factors. Some components in the business environment are controllable and the others are not. The controllable environment factors are the marketing mix the price, product, place and promotion. Uncontrollable forces are external factors economic, political, legal and regulatory, technological, socio cultural and competitive forces.
Broadly speaking analysis of internal and external factors, help the firm identify and capitalise upon opportunities rather than lose out to competitors and can avoid significant cost because of the failure of future strategies.
In order to get an understanding of the environment factors and in what ways the firm may be affected, firms use various techniques. SWOT analysis is one such method to anlayse internal factor. PEST is another technique. Five forces analysis of Michaeal Porter is also used for analyzing a firm’s marketing environment.
External factors Intertek need a thorough
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